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MTV No Longer Play Popular Music

Description: Produce a research report based on an aspect of contemporary television representation, audience, or industrial context that interests you. The paper should demonstrate your ability to Identify, interpret and discuss televisual practice with reference to the relationship with political, social and cultural contexts. You will need to formulate an answerable research question, choose and justify an appropriate research method to research an aspect of contemporary televisual practice. You will then reflect on the issues and debates arising from your research. You will use appropriate theoretical approaches and analytical techniques to explore your chosen topic. 

Additional information: This report should be structured in a similar way to many of the academic journal articles you have been engaging with. It should use clearly headed subsections comprising: title or research question, abstract, introduction, literature review, methodology, findings, conclusion. You should provide a list of references, in the form of a bibliography, setting out all sources used in your research. All items in this list should be cited in the main body of the report. If appropriate, you may also include appendices of relevant primary source material, (e.g. press cuttings, web pages, tables and charts). All appendix items should be clearly referenced in the main body of the report.

Answer

Why MTV no longer play popular music?


Abstract

Music is all about how one enjoys and draws a relevant picture. It is also defined with the given context and function. Due to the popularity of certain music, while one can remain part of the streaming channels the whole day, but most of the time, it is the music that remains in the variety of the composition that could integrate the tribes, music required for the spiritual functions. MTV due to the high preferences and the demand of the consumers have started to change their content form playing the popular music to the more entertainment types of content and have introduced the reality shows. Music variety does exist, so does the popularity, the types of channels and even source of the music entertainment. Still, one can find an uncanny relationship between the music source, the popularity is driven and the source of the entertainment.  It would be linked to the set of beliefs, popular preferences and the attached religion, cultural values and the music preference.


Introduction

Music and the popularity of the music is dependent on the types of music one chooses, and the one which strikes the right chord. Music is heard, listened and even regularly used in the wide streaming channels, and it would also be related to how the audience relates to it. It is widely said, that the music and the popularity are interlinked and related to each other. 

MTV is the most bankable channel, which the audience love to listen and see videos. MTV popularly known as the music television and it was the best channel, which would be showing the most of the appropriate content. The MTV was the leading content originator and was creative enough in the presentation, control and also managing it adequately with the related genre.  

In the current trend, music television the most popular music is no longer being played or streamed in the audience's viewable time (Adams, 2017). The thesis of the research proposal is the music and the popularity of the music video, which is no longer being shown in MTV. 


Literature Review

Adams, 2017 in his literature has focused on the MTV content and how the content king became the inventor. It has been most dependable and the reliable content and there has been a reliable creative control over the process, including how the expenses could be managed, deriving the more strategic and the music features which would be related to the core demographic that could be produced in shows and unrelated to music.

Banks, 2018 has mentioned in his book, that the Music television, has been defined as the revenue models and it has created a genre, that would be best suited for the video programming along with the non-video programming. It is evident, that music content displayed had a less money benefit and revenue derived that could be adequately be used in the videos and it would be change adapted per the spread and the change (Kasper, 2016).  The music was still displayed, in most of the contentwere still buying CDs and other physical media.

Coats, 2017, has defined MTV importance and how the content of the music was being streamed, there has been a popular behest nd request for the other types of the contents, but the MTV has revolutionized and has also been presented with the popular music programming that would be centric to the bands and eventually being able to play a song or two during the late-night talk shows or being able to represent the "Saturday Night Live." It has also been how the MTV revolutionized and bough global music on the one platform. It has even launched dome for the music boards in NYC and LA and came with the popular slogan of "I want my Music". Long enough some of the stars and some of them know celebrations were part of the content team (Holzbach, 2018). Slowly the bracket of the window and the popularity of the music was based on the quality of the videos, originality and the content being displayed. Holzbach, 2018, has mentioned in his book, that there has been a change in trend of the music, such as introducing of the Jazz music, Rock music along with the pop music, slowly the content displayed, lyrics used and the failure to abide by the television regulation and the procedure to abide by the content, was restricted to the audience limitations.

To further focus, how the MTV, was once the real channel of the television industry and it was the key consideration that has been linked to the music money that has gone from the non-music programming and it has been a consistent issue of piracy.

Kasper, 2016 has mentioned in his journal, how it would be important how there have been other music options that have been Pandora and YouTube It also has been a conspiracy to the means of providing as per the demand of the music meets(Banks, 2017). It was also experiencing a consistently be not related to the demand for music videos which would be appropriately be used with the television (Holzbach 2018). It was also how consistency be related to the criticism, which the Music television been facing with the time of the music being shown to the time of the many people that would be unlikely b related to the content being shown and how they have been running with the type of the music background they would use to.

Subsequently, the "MTV" started to modify and also stopped with the type of music content being shown, the content origination and the limitations to the "forced to play" pop music. 

Another breakthrough that happened has been the changes to the technology that has been more linked to the type of music being listened to and to be gained attention to (Coats, 2017). It was also how the longevity of the music, the genres and the content, which was mostly be influenced by the types of music being shown. It is the type of music, which would make it people started value attributing and getting influenced by the music lovers. It was important as there was the type of music channels that have been regularly been shown and be related to the type of revenue being generated from. Morcom, 2017 has mentioned that there have been created services, products along with defining the business models which are fine-tuned to the new listener.



Methodology

Music has been defined with the type of the generations, that has consistently been linked to the type of the originals and the attributes. It is also how there would be a quick reflection and would be based on the type of reflection to unique personas and it would be related to the understanding of the activity how one would be listening to. The music is also the type of loyalty to the genre, and the types of the contents, that would be related to the cultural beliefs and the relationship drawn. As the music is also related to the music genres drawn to the moments. It would also be associated with the type of musical preferences that could be typically be related to the listeners and their preferences that could be identified as flexible and it would not be per the reflection of their identities.

Music has also been related to the defined perspective that would be related to good or bad music. It is also drawing relevancy of the music, that would be based on the outcomes and how it would create a gradual revolution. It is also transforming from the insights of the related attributes, that could be more related to the content drawn out of the industry and the related music. As the industries and the regulations have been related to the culture, values, includes the rules and players. It would be important o relate to the consistent music being drawn and also be valued per the established music industry. It can be consistent with the drawn out of the music establishment and be related to the evolutionary standpoint that could be consistent with the transformation agent and it can be based on the radical change and would be defined per the social consumption relations.

The music, as shown through today's has to go with the most of the regulation and the devised understanding of the people's behavior. The methodology adopted as being a quick survey, understanding of the genres, the content displayed and how the people enjoy it. 


Due to the limitations of geographic and audience participation, it has been limited to the specific surveyed people. These are the random email being sent and the survey conducted through the third party agencies along with including the researched data of the opinions from the social media. It has included the data from the SPSS and the covariance factors such as gender, based on the age, types of music loved and how much the people enjoy the total music has been explored.

It included the below-surveyed results

QuestionsOptions
Types of music they like?
  1. Rock Music
  2. Jazz Music
  3. Cultural music
  4. Traditional music
  5. Westernized music
Gender
A)Male
B) Female
Age
  1. 10-18
  2. 18-30
  3. 30-40
  4. 40 & above
Criticism of the channels
  1. MTV
  2. V channel
  3. Scuzz, 
  4. MuchMusic, 
  5. VH1
  6. Others



 It was observed that most of the content, which was chosen, was based on age appropriation and it has to be related to the percentage drawn and the audience being able to relate with the music (Tessler, 2017).  

The techniques of the covariance and the relationship were drawn between the types of music and the music channels along with the preferences.


Findings

As it has been observed, that most of the audiences have started to link the large types of influenced music and mixes. It is also how one can draw it relevant to the activities along with the related tasks which would help define it with the daily routines. From the findings, it has been observed, how much the age group loves to categorize the music with the related music. For the age group 10-18, it was the category of the type of music, that would be based on the preferences, cultural beliefs and types of music. For example, most of the teenagers preferred the music of Beethoven, Mozart, and Bach, but coming to the age groups of the 30 and above, was the preference of classical music depending on the type of his or her preference. 

Subsequently, the old people from the 40 and above enjoy the age-old content of the music and would like to find out more about it. 

The popular Music television, which was solely for the youths, have to redefine itself and have to ensure, they are more linked to the type of the music that could relate to the generation It segregated it slots as per the finding, such as for the youths the content would be displayed mainly during the demand hours such as the noon to the 9 m slot. For the 10-18 age group it would be more slot of the 6 to 8 pm and similarly for the 40 and above the segregated on the demand request would be put.

But in the all found, the age generations and the preferences were more on the content displayed, relation to the music and also how it has been absorbed by the audience. There was more in demand for the content being shown, graphics, which were moderated and government regulation. Such as if any sexual or the related content being displayed, the music video would not be displayed n the peak hours, it would be slotted for the late hours and it would be based on the content to be absorbed. 

The finding was also shown, that if the Music television could show the "A" certification or the "UA" certification then they can display the related videos. Moreover, the findings also show, that there was a lack of the cost-revenue model, being gained, there were the high copyright infringement rights and the privacy content being copied. Following all the protocols, Music television started to restrict itself with the relevant content and started to change its content to the preferences of audiences. Now they have the educational contents, more of the entertainment-based serials, movies and the related displays (Shonk, 2017)

Popular Music is amazing to understand and MTV has always been able to display the content which is original, content-driven and be based on the context being displayed (Sibilla, 2019). Due to the popularity of certain music, while one can remain part of the streaming channels the whole day, but most of the time, it is the music that remains in the variety of the composition that could integrate the tribes, music required for the spiritual functions. It is the type of music, which would make it people started value attributing and getting influenced by the music lovers. It was important as there was the type of music channels that have been regularly been shown and be related to the type of revenue being generated from. It would be related to the types of services, products along with defining the business models which are fine-tuned to the new listener. It is evident, that music content displayed had a less money benefit and revenue derived that could be adequately be used in the videos and it would be change adapted per the spread and the change


Conclusion

MTV due to the high preferences and the demand of the consumers have started to change their content form playing the popular music to the more entertainment types of content and have introduced the reality shows. It is also how there would be a quick reflection and would be based on the type of reflection to unique personas and it would be related to the understanding of the activity how one would be listening to. The music is also the type of loyalty to the genre, and the types of the contents, that would be related to the cultural beliefs and the relationship drawn. As the music is also related to the music genres drawn to the moments. It would also be associated with the type of musical preferences that could be typically be related to the listeners and their preferences that could be identified as flexible and it would not be per the reflection of their identities. Music variety does exist, so does the popularity, the types of channels and even source of the music entertainment. Still, one can find an uncanny relationship between the music source, the popularity is driven and the source of the entertainment.  It would be linked to the set of beliefs, popular preferences and the attached religion, cultural values and the music preference.


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