This Business Plan Guide and the accompanying Business Plan Template have been developed by business.gov.au, the Australian Government's principal business resource, located within the Department of Industry.
Copies of the latest version of this guide and the template can be downloaded from www.business.gov.au/businessplan.
If you need further information, assistance or referral about a business issue, please contact business.gov.au on 13 28 46.
Preparing yourself
Before you start writing your business plan, you should honestly evaluate yourself and decide if your business idea has a good chance of success. Analysis can help you anticipate any challenges you may face and help you overcome them.
Is your idea feasible? Before you get started, find out if there is a demand for your products or services. It's also useful to find out who your competitors are and whether the market can sustain your business.
Researching all aspects of your business idea will involve gathering, analysing and evaluating information to help you write your business goals. Some questions to consider are:
Are you ready to venture into business? Operating a small business is not just about working for yourself, it's also about having the necessary management skills, industry expertise, technical skills, finance and of course a long-term vision to grow and succeed.
At the outset it’s important to consider whether you really understand what's involved and whether you're suited to business and self employment. Examine these questions:
Once you've conducted research into the feasibility of your new business you're ready to write your business plan.
A business plan provides direction, keeps you on track and is usually a requirement when you seek finance. Depending on your business type, your plan could include the following sections:
Business planning is an ongoing business activity. As your business changes many of the strategies in your plan will need to evolve to ensure you business is still heading in the right direction. Having your plan up to date can keep you focussed on where you are heading and ensure you are ready when you need it again.
A business plan is a blueprint for how your business will run and reveals what future direction your business will take. Understandably you will want to be careful who you show your plan to and avoid your competition seeing it.
Having an understanding with third parties when distributing a plan could be enough protection for some businesses, however others who have innovative business practices or products or services may wish to go further and sign a confidentiality agreement with each person to protect their innovations.
It may also be a good idea to include some words in your plan asking the reader not to disclose the details of your plan.
There are a number of government services available to help you plan, start or grow your business. These services can provide general advice, workshops, seminars and networking events, and can even match you with a mentor or business coach.
Small business workshops and seminars are run regularly in most areas of Australia, and deal with issues such as planning, financial management, innovation, employing staff and exporting.
You may also find it useful to attend networking events to help expand your business. By developing networks, you can keep up-to-date on industry and local information, promote your business through new contacts and learn key skills from other businesses.
Participating in mentoring or coaching programs can help you develop a greater understanding of business processes and practices, and equip you with the skills you need to grow and improve your business.
Using the Template
Before you complete the business plan template and start using it, consider the following:
· Do your research. You will need to make quite a few decisions about your business including structure, marketing strategies and finances before you can complete the template. By having the right information to hand you also can be more accurate in your forecasts and analysis.
| Question | Explanation | More information |
| Insert your business logo | Adding a logo helps give your business a more professional image. If you are just starting out and do not have a logo, you can remove this section. | — |
| Your name | Enter the business owner's name. Enter multiple names if there are multiple owners. | — |
| Your title | The titles of the business owner(s) listed above. E.g. Owner/Manager | — |
| Business name | Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name | Visit our Register your business name page. |
| Main business address | Enter your main business address. This can be your home address if you are a home-based business or your head office if you have more than one location. | — |
| ABN | Enter your Australian Business Number. If you are a business and have registered for an ABN enter it here. | Visit our Register for an Australian Business Number (ABN) page. |
| ACN | Enter your Australian Company Number. Only fill this in if you are a company. | Visit our Register your company page. |
| Prepared | The date you finished preparing your business plan. | — |
| Table of Contents | If you have changed this template in any way, please remember to update the table of contents to reflect the changes. | — |
Your business summary should be no longer than a page and should focus on why your business is going to be successful. Your answers should briefly summarise your more detailed answers provided throughout the body of your plan.
The Business
| Question | Explanation | More information |
| Business name | Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name. | Visit our Register your business name page. |
| Business structure | Is your business a sole trader, partnership, trust or company? | Visit our Business structures topic. |
| ABN | Enter your Australian Business Number (ABN). If you are a business and have registered for an ABN enter it here. | Visit our Register for an Australian Business Number (ABN) page. |
| ACN | Enter your Australian Company Number (ACN). Only fill this in if you are a company. | Visit our Register your company page. |
| Business location | Enter your main business location. Briefly describe the location and space occupied/required. | — |
| Date established | The date you started trading. Whether it was the date you opened your doors or the date your purchased business opened its doors. | — |
| Business owner(s) | List the names of all business owners. | — |
| Relevant owner experience | Briefly outline your experience and/or years in the industry and any major achievements/awards. Keep this brief and try to include only your relevant experience and main achievements. You will have an opportunity to go into more detail under the Management & ownership section. | Visit our What skills do I need to start a business? page. |
| Products/services | What products/services are you selling? What is the anticipated demand for your products/services? These answers should briefly summarise your answers under the main products/services section. | — |
The Market
| Question | Explanation | More information |
| Target market | Who are you selling to? Why would they buy your products/services over others? This answer should briefly summarise your answers under the main Market section. | Visit our Researching your market page. |
| Marketing strategy | How do you plan to enter the market? How do you intend to attract customers? How and why will this work? This answer should briefly summarise your answers under the main Market section. | Visit our Marketing topic. |
The Future
| Question | Explanation | More information |
| Vision statement | The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for the business are. | — |
| Goals/objectives | What are your short & long term goals? What activities will you undertake to meet them? | — |
The Finances
| Question | Explanation | More information |
| The finances | Briefly outline how much profit you intend on making in a particular timeframe. How much money will you need up-front? Where will you obtain these funds? What portion will you be seeking from other sources? How much of your own money are you contributing towards the business? Your answers can be quite brief in the summary. They should give the reader a quick idea of your current financial position. Where you are heading financially and how much you need to get there. You can provide more detail in the main Finances section. | Visit our Business finances topic. |
Business details
| Question | Explanation | More information |
| Business purpose | What is the main business purpose? What does it sell? | — |
| Business size | Number of employees? Estimated/actual annual turnover? | — |
| Operating history | What is the business background? How long has the business been operating? What is your progress to date? | — |
Registration details
| Question | Explanation | More information |
| Business name | Enter your business name as registered in your state/territory. If you have not registered your business name, add your proposed business name | Visit our Register your business name page. |
| Trading name(s) | Enter your registered trading name or names. Your trading name is the name you will use to trade under. It is the name that appears on your marketing and advertising material. If you have multiple trading names, list them and explain the purpose of each name. | Visit our How do I choose a business name? page. |
| Date registered | The date that appears on your business name registration. | — |
| Location(s) registered | Enter the state(s) you have registered your business name. If your business is located in more than one state, you will need to register your business name in each state. | Visit our Register your business name page. |
| Business structure | Is your business a sole trader, partnership, trust or company? | Visit our Business structures topic. |
| ABN | If you have registered an Australian Business Number (ABN), then enter it here. | Visit our Register for an Australian Business Number (ABN) page. |
| ACN | Enter your Australian Company Number (ACN). Fill this in if you are a registered company. | Visit our Register your company page. |
| GST | If you are registered for Goods and Services Tax (GST), then enter the date you registered with the Tax office. | Visit our Register for Goods & Services Tax (GST) page. |
| Domain names | If you are planning on setting up a website for your business, you may also like to register a domain name to match your registered business name. List any domain names you have registered and plan to use in the business. | Visit our Register your domain name page. |
| Licences & permits | List all the licences or permits you have registered. These will vary depending on your type of business and location. Some examples include a tradesperson certificate, travel agents licence, or kerbside café permit. | Visit our Registrations and licences page. |
Business premises
| Question | Explanation | More information |
| Business location | Enter your main business location. Describe the location and space occupied/required. What is the size of the space you occupy/require? Which city or town? Where in relation to landmarks/main areas? If you have a retail business, where are you located in relation to other shops? What is the retail traffic like? | — |
| Buy/lease | If you have purchased a business premises or are currently leasing, briefly outline the arrangements. These can include purchase price, length of the lease agreement, rental cost or lease terms. If you are still looking for a lease or property, outline your commercial lease or purchase requirements and any utilities/facilities required. | Visit our Buy or lease a business premises page. |
Organisation chart
| Question | Explanation | More information |
| Figure 1: Organisation chart | The organisation chart is a quick way of representing your business structure. If you are still recruiting staff, you may wish to include a proposed structure and label it appropriately. I.e. you could add 'Vacant' to the positions that are currently vacant or you could label the whole chart as a 'Proposed Organisation Chart'. | — |
Management & ownership
| Question | Explanation | More information |
| Names of owners | List the names of all business owners. | — |
| Details of management & ownership | As the owner(s), will you be running the business or will a Chief Executive Officer (CEO) be running the business on your behalf? What will be your involvement? If it is a partnership, briefly outline for each partner their percentage share, role in the business, the strengths of each partner and whether you have a partnership agreement/contract in place? | — |
| Experience | What experience do the business owner(s) have? Why should people invest in you? How many years have you owned or run a business? List any previous businesses owned/managed. List any major achievements/awards. What other relevant experience do you have? Don’t forget to attach your resume(s) to the back of your plan. | — |
Key personnel
| Question | Explanation | More information |
| Current staff table | List your current staff in the table provided. Outline each job title, name of the employee in the position, the expected staff turnover for the position and each employee's relevant skills or strengths. You may also like to attach a copy of their resume to the back of your plan. | Visit our Employing people topic. |
| Required staff table | List your required staff in the table provided. These are current vacant positions. Outline each job title, quantity of each type of position, the expected staff turnover for the position, the required skills or strengths needed and the date you require this position to be filled. | Visit our Recruitment page. |
| Recruitment options | How do you intend on obtaining your required staff? Advertising in the local paper, online advertising, and/or training current staff members? | Visit our Recruitment page. |
| Training programs | Are there any training programs you will be organising in the event you cannot find the required skills? Are these in-house or external providers? What training will you as the business owner/manager undertake to keep your skills current? | Visit our Skills and training topic. |
| Skill retention strategies | What procedural documentation will you provide to ensure the skills of staff are maintained? Do you have an appropriate allocation of responsibilities? How are responsibilities documented and communicated to staff? What internal processes will you implement to regularly check that the current skills of staff members are still appropriate for the business? | Visit our Skills and training topic. |
Product/services
| Question | Explanation | More information |
| Product/services table | List each product/service your business currently offers. Provide a description and unit price (including GST) amount for each. | — |
| Market position | Where do your products/services fit in the market? Are they high-end, competitive or a low cost alternative to the products/services offered by your competitors? How does this compare to your competitors? | — |
| Unique selling position | How will your products/services succeed in the market where others may have failed? What gives your products/services the edge? | — |
| Anticipated demand | What is the anticipated quantity of products/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months? | — |
| Pricing strategy | Do you have a particular pricing strategy? Why have you chosen this strategy? To help you develop your pricing strategy, you could refer to your customer research, market position, anticipated demand and costs/expenses to get an idea. Whatever strategy you use when setting your price, you will also need to adhere to any relevant fair trading legislation or codes of conduct. | Visit our Fair trading laws page for your state fair trading office contact details. |
| Value to customer | How do your customers value your products/services? Are they a necessity, luxury or something in between? | — |
| Growth potential | What is the anticipated percentage growth of the product in the future? What will drive this growth? To help you determine this growth potential, you could refer to your region/industry research to get an idea of any industry/regional growth that could affect your business in a positive way. | — |
Innovation
| Question | Explanation | More information |
| Research & development (R&D)/ innovation activities | What R&D activities will you implement to encourage innovation in your business? What financial and/or staff resources will you allocate? | Visit our How do I make my business more innovative? page. |
| Intellectual property strategy | How do you plan to protect your innovations? List any current trade marks, patents, designs you have registered. Do you have confidentiality agreements in place? Protecting your innovations can include registering for intellectual property protection, ensuring your staff sign a confidentiality agreement, and generally ensuring your competition does not find out what you are developing. | See the IP Australia website for information on protecting your innovations. |
Insurance
| Question | Explanation | More information |
| Workers compensation | Provide details if you have workers compensation insurance? This is mandatory if you have employees. | Visit our People insurance page. |
| Public liability insurance | Provide details if you have public liability insurance? This covers any third party death or injury. | Visit our Liability insurance page. |
| Professional indemnity | Provide details if you have professional indemnity insurance? This covers any legal action taken out as a result of your professional advice. | Visit our Liability insurance page. |
| Product liability | Provide details if you have product liability insurance? This covers any legal action taken out as a result of injury, damage or death from your product. | Visit our Liability insurance page. |
| Business assets | Provide details if you have insured your business assets in the event of a fire, burglary, or damage? This insurance covers things like buildings, contents and motor vehicles. |
ONLINE PARKING BUSINESS PLAN
Business plan summary:
The business:
The business is all about online parking allotment prior reaching the premises. The company, being virtually present will follow the flat organizational structure due to its simple organizational operation. Name of the business is EasePark.
Market:
Growing demand of the online parking and growing population in the country has created the space of developing the industry and increasing prospect of earning through such new business concept.
The future:
The mission statement of the company is to be the market leader in the industry through effective integration and value addition services. The company also aims to increase its revenue and profitability over the years through delivering satisfaction and value for money.
Finance:
The financial requirements to start the business are high affecting further operation of the business. The financial forecasting comprises of probable profit at the end of the year that will steadily grow over the years.
The business will deliver the online parking facilities to the car owners in different parking premises. In the rapid growth of population and improved standard of living, parking congestion has been a crucial issue that in turn creates traffic congestion and unnecessary crowd in public places. Therefore, this online parking would cater people prior allotment of parking spaces to avoid unnecessary vehicle congestion, specifically for the pedestrian.
Not yet registered
Being virtual entity, the business will require a space to control and monitor the online parking system and efficient parking allotment. However, the business will have collaboration of ample number of parking premises in Australia. The company will start with Sydney and spread over the country steadily through examining the acceptance and growing demand of this service.
The central office in Sydney will be acquired through rental mechanism or on lease to move the office with ease to other places or develop subcentres for an effective and easy monitoring process.
Virtual presence of the organization and application based operational procedure enforces the business to develop flat organizational structure where the departments will be separately governed under individual authorities under a single ownership. As the prime operation of this business will rely on the technical expertise and IT related intellect, other departmental operations will have initial contribution while the entire business will be operated through tracking devices and online payment system. IT experts will work under the ownership directly where financial and marketing operations will be executed by individuals associated to different teams.
The business will be a partnership venture involving two owners where the entire operation of online parking booking will be executed under direct governance of the business owners. Management of the business will incur owners, IT head, finance manager and marketing manager to make strategic decisions with active participation of these people.
Key personnel for this business will be IT experts who will directly work in developing and controlling the online parking apps. Moreover, the marketing and financial operations will be performed by the individuals only because of the severity and demand of employees in those positions. However, these two operations would also be outsourced to reduce regular cost in remuneration. The reason behind the decision would be its irregular need.
| Job Title | Quantity | Expected staff turnover | Skills necessary | Date required |
| It expert | 6 | 12-18 months |
| Within a month |
| Marketing executive | 1 | 12-18 months |
| Within 2 weeks |
| Human resource manager | 1 | 12-18 months |
| Within 2 weeks |
| Finance Manager | 1 | 12-18 months |
| Within 1 week |
In case of recruitment, internal recruitment and classified adverts will be the key employment strategy where the level of competency will be judged by the owners to impose direct responsibilities to the employees.
EasePark belongs to the service industry and thus serves the application for allotment of car parking premises prior to reach the place. In that case, Visnjic et al. (2016) stated that the product or service needs to add value to customers’ money to survive and run the business further. Regarding the same, EasePark has develop the strategy of delivering discount on parking booking charges from any of the shops of customers’ choice on a certain amount of purchase to indirectly influence the customers to avail the parking premises for the purpose only.
Mobile application is the basic feature of the business where the customers would avail the parking premises through prior booking of the same. The application will be based on internet usage where it will be transformed into mobile application to ease the booking process. Key innovation for this business would be integration of the application with several payment modes including online fund transfer, mobile wallet.
Asset insurance:
It is the prime concern where the assets of the business like office premises, software, and other computing equipments need insurance to be compensated due to its uncertain longevity.
Insurance of apps:
The applications will be insured to avoid theft and piracy so that the uniqueness and ownership would be maintained consistently.
Public liability insurance:
Once the registration of the business is completed, it would be the next attempt to insure employee compensation and life of individuals.
Following is the risk management plan to ensure lowest possible losses from the operation:
| Risk | Likelihood | Impact | Strategy |
| Loss of assets | Likely | Moderate impact | The assets would be handled properly and safety to avoid the loss of assets |
| Unavailability of finance | Very likely | High impact | Budgeting and financial forecasting should be based on market research report and current trend of the industry |
| Increase in service cost | Very likely | High impact | Cost trimming strategy would be developed on the basis of the periodic evaluation A minimum cost buffer should be maintained to adjust the unnecessary but crucial cost increment |
Commercial registration, patenting of the application software, human resource policies and government legislations will be the legal considerations that the owners of EasePark needs to consider while running the business operation. The legal considerations are undernoted below:
The operation of EasePark will be virtual entirely in terms of parking allotment and payment system. People can book their parking slot at their desired location through online parking apps. In that case, the customers need to register in the app before proceeding with the parking booking allotment. In this process, the customers need to input their account details to proceed with the payment procedure.
Environmental impact:
Due to absence of production process the environmental impact is minimal in nature. The business is based on the application based operation and thus, it does not affect environment. Moreover, the business indirectly influences in minimizing the environmental; hazards through minimizing scattered parking and thus, traffic congestion.
Community impact:
Local residents and shop keepers will be benefitted from the online parking allotment. The shopping and resident premises will be parking free and thus, the society development and upgradation will be eased.
Risk:
The anticipated risk factors associated to the business are:
Strategies:
Different strategies like proper handling of assets, effective awareness of online parking will be the prime strategy to avoid such uncertainty and its consequences.
A number of factors affect in driving the industry of online parking where population has been one of the same that influences in increasing demand of parking allotment and premises for the same purpose. The population growth in Australia has been 9.6% during the last decade that is expected to increase in future. 92% employment in last few years has increased the demand of parking services which in turn is expected to grow in future too (Weareparking.org. 2018). In this context, Sarstedt and Mooi (2014) observed that growing demand influence further growth prospect and sustainability of company for longer future.
The market target will be as follows:
Porter’s five forces analysis:
| Competitive rivalry: | Competitiveness is low due to less number of companies New business idea and thus, probability of developing rivalry |
| Threat of substitute: | The threat of substitute is low The company would not face any obstacle in running its operation No substitute will influence the customers to avail the company |
| Bargaining power of suppliers: | Bargaining power of suppliers are low Virtual presence of the company requires no suppliers due to to its basis on service provision |
| Bargaining power of buyers: | Bargaining power of buyers are low No substitute will reduce the this force for the company and enforce the buyers to avail its services |
| Threat of new entrants: | Cost of developing software and parking allotment application would interrupt the new entrants. There is no other force in this aspect to stop other organisations to enter this industry Start-up cost is comparatively lower than other industries |
Prime customers of EasePark will be the vehicle owners, specifically the two wheelers and four wheelers. As a reason, two wheelers and four wheelers are the key reason for the traffic congestion and unsystematic parking activities where the same is observed specifically in the market places and shopping centres. Apart, public transport would also be a type of customers where only the tourist vehicles will be allowed for parking. In summary, following is the list of customers to be targeted.
| Strengths | Weaknesses |
| Unique business idea with minimal competition | High rental expenses Lack of awareness regarding online parking Tendency of people to park in non-parking zone |
| Opportunities | Threats |
| Increasing traffic congestion Increasing population and disposable income | Online transactional problems Unauthentic parking without booking Incapability of tracking the booking process |
There is no competitor in this industry that would lead to create a sound rivalry to EasePark. The only rival firm of EasePark is Divvy parking that would be the sound rival for EasePark. Therefore, the company needs to be aware of the policies and actions of Divvy Parking system to develop the tracking system accordingly.
| Planned promotion /advertising type | Expected business improvement | Cost ($) | Target date |
| Visual adverts | Acquisition of 50% of the total market share due to visual influence and delivery of detailed information | 2700 | 3 months from now |
| Printed advertising | Customers would get to know about the utilisation and mechanism of acquitting market share | 250 | 1 month from now |
As mentioned above that EasePark aims to provide secure and wider accessibility of parking premises in Australia, the sales objectives of the company are:
Unique selling proposition refers to the tagline or slogan that entails principles and values the company will follow while delivering services to its customers. Moreover, Shao and Bao (2015) observed that unique selling proposition it’s the factor that the customers cannot feel from its rivals’ services. As the business is a new concept in Australia, discount on any purchase due to car parking would be a unique feature where the customers would be influenced to avail the online parking rather creating traffic congestion in public premises.
| Channel type | Percentage of sales (%) | Advantages | Disadvantages |
| Printed media | 10% | Visual aid and information regarding service portfolio | Less influential to acquire customers |
| Social media | 50% | Maximum customer reach | High change of data leakage due to openness |
| Word of mouth | 30% | Effective influence to customers | Lack in authenticity in information |
EasePark will be the most popular, trusted and preferred sources of car parking allotment bringing integrity and value to all its relationships including both internal and external.
The mission statement of EasePark is to be the market leader in providing profitable, secure and widely accessible parking allotment and management.
Key goal of EasePark is to deliver an effective parking solution and minimize the traffic congestion due to scattered parking activities on road. However, in the opinion of Lee et al. (2015), there could be a security issue in terms of car damage that would be vulnerable for the business to be run further. Therefore, another objective of the company will be to ensure secure parking solution at any point of the region to build and enhance trustworthiness of customers on the company.
The financial objectives of EasePark are as follows:
There are a number of assumptions that the company needs to consider while initiating the business further. However, any little change or absence of the factor would enforce EasePark to modify its planning and act accordingly. The assumptions are as below:
| Registrations | Amount | Business purchases | Amount |
| Business Name | 150 | Start-up capital | 149860 |
| Licences | 10000 | Plant and equipments | |
| Permits | 2500 | phones | 2000 |
| Domain names | 250 | Computers | 3000 |
| Trademarks | 10000 | Security system | 1500 |
| Designs | 5000 | Printer | 650 |
| Accountant fees | 50000 | Office equipments | |
| Solicitor fees | 40000 | Furnitures | 750 |
| Rental lease cost | 11500 | Office Fitouts | 150 |
| Phone connection | 500 | ||
| Internet connection | 650 | ||
| Computer software | 5000 | ||
| Training | 1000 | ||
| 136550 | |||
| Insurance | |||
| Building and Contents | 6500 | ||
| Public liability | 2360 | ||
| Assets | 1250 | ||
| Printing | 500 | ||
| Stationary | 600 | ||
| Marketing and advertising | 2100 | ||
| Total | 149860 | Total | 157910 |
(Source: Canstar Blue. 2018)
| Year 1 | Year 2 | Year 3 | |
| Current Assets | |||
| Cash | 3200 | 3500 | 4500 |
| Inventory | 150 | 200 | 250 |
| Pre-paid expenses | 100 | 100 | 100 |
| Fixed Assets | |||
| Leasehold | 11000 | 11000 | 11000 |
| Property and land | 6500 | 7000 | 8000 |
| Renovations | 6500 | 6500 | 7000 |
| Furniture | 750 | 800 | 900 |
| Equipments | 5000 | 5500 | 6500 |
| Computer Accessories | 6800 | 7000 | 5000 |
| Total Assets | 40000 | 41600 | 43250 |
| Current liabilities | |||
| Accounts payable | 5900 | 6800 | 7800 |
| Intererst Payable | 550 | 680 | 900 |
| Accrud wages | 1500 | 2500 | 2900 |
| Income tax | 5000 | 5000 | 5000 |
| Non-current liabilities | |||
| Loans | 22000 | 21000 | 12000 |
| Total Liabilities | 34950 | 35980 | 28600 |
| Net Assets | 5050 | 5620 | 14650 |
| Year 1 | Year 2 | Year 3 | |
| Sales | 220000 | 308000 | 431200 |
| Less: Cost of goods sold | 11000 | 15400 | 21560 |
| 0 | 0 | ||
| Gross Profit | 209000 | 292600 | 409640 |
| 0 | 0 | ||
| Expenses | 0 | 0 | |
| Accountant Fees | 96000 | 134400 | 188160 |
| Advertising and marketing | 2100 | 2940 | 4116 |
| Interest | 1000 | 1400 | 1960 |
| Utilities | 900 | 1260 | 1764 |
| Telephone | 2500 | 3500 | 4900 |
| Lease | 14000 | 19600 | 27440 |
| Rent | 280 | 392 | 548.8 |
| Insurance | 13310 | 18634 | 26087.6 |
| Income tax | 260 | 364 | 509.6 |
| 0 | 0 | ||
| Total Expenses | 130350 | 182490 | 255486 |
| 0 | 0 | ||
| Net Profit | 78650 | 110110 | 154154 |
| Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | |
| Opening Balance | -8900 | -7800 | -6700 | -5600 | -4500 | -3400 | -2300 | -1200 | -100 | 1000 | 2100 | |
| Cash Incoming | ||||||||||||
| Sales | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 | 20000 |
| Asset Sales | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 | 10000 |
| Debtor's Receipts | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 | 11000 |
| Total Incoming | 41000 | 32100 | 33200 | 34300 | 35400 | 36500 | 37600 | 38700 | 39800 | 40900 | 42000 | 43100 |
| Cash Outgoing | ||||||||||||
| Purchase | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 | 5000 |
| Accountant Fees | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 | 4000 |
| Solicitor fees | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 | 6000 |
| Advertising | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 | 2100 |
| Interest | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 | 1000 |
| Utilities | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 |
| Telephone | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 | 3000 |
| Lease | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 | 7000 |
| Rent | 550 | 550 | 550 | 550 | 550 | 550 | 550 | 550 | 550 | 550 | 550 | 550 |
| Stationary | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 | 1500 |
| Licensing | 10000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Insurance | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 | 2500 |
| Income tax | 250 | 250 | 250 | 250 | 250 | 250 | 250 | 250 | 250 | 250 | 250 | 250 |
| Total Outgoing | 49900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 | 39900 |
| Closing balance | -8900 | -7800 | -6700 | -5600 | -4500 | -3400 | -2300 | -1200 | -100 | 1000 | 2100 | 3200 |
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