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PGBM 16 Strategic Analysis and Implementation: Assessment 1 Answer

Programme:
MBA
Module Level:
7
Module:
Global Corporate Strategy
Module code:
PGBM 16
Contribution to Overall
Module Assessment (%):
100%
Assignment No(s):
Assignment 1 of 1
Assignment Title(s):
Strategic Analysis and Implementation
Learning Outcomes tested (from module descriptor)
Assessment Criteria To achieve each outcome a student must demonstrate the ability to:
  • Critically research, analyse, interpret, and evaluate the theories and interdisciplinary factors which contribute to the identity, formation, and application of strategy and strategic thinking in contemporary organisations and contexts.

  • Critically research, analyse, and interpret case study situations, sector scenarios, and strategic contexts, and formulate strategic plans and proposals, and make informed recommendations on future strategy in particular contexts.

  • Research, write and structure a report that analyses the current strategy of any organisation of your choosing, designs and justifies appropriate strategies, drawing on theoretical and conceptual models.

  • Deploy analytical frameworks systematically and consistently.


  • Synthesise theoretical material with practical case study based information to generate a critique.


As a strategy consultant, you have been approached by the Board of Directors of an existing company of your choice to advise them on their future strategic direction. You are required to present your opinion, based upon researched evidence, in the form of a report to cover the following five tasks:

Task 1

The strategic direction that the company has followed in the past and the way in which strategic thinking has developed within the past 5 years.

Task 2

A detailed analysis of the industry in which the company is operating to include:

  • The choice and use of appropriate frameworks for strategic analysis.
  • A critical discussion of the company’s competitive advantage among its direct competitors.
  • The probable industry scenarios facing the company within its existing market domains.

Task 3

Further analysis with regard to:

  • Whether their mission and vision statements are aligned to the demands of the marketplace.
  • The company's strategic capabilities.

Task 4

Discuss possible strategies that the company could follow to defend its core business.

Task 5

In the light of your discussion in tasks 1-4, analyse and evaluate the resource implications of your recommendations that the company has to address.

3000 words +/- 10%. Any deviation from this will be penalised.

Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Length: 3000 words
  4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre space at each edge, double spaced and pages numbered.
  5. Document format: Report
  6. Ensure a clear title, course, and name or ID number is on a cover sheet and a bibliography using Harvard referencing throughout is also provided.
  7. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.

Answer

PGBM 16 GCS   2020-7-5

TASKS 1..2..3...4....5

Task 1

SELECT ANY COMPANY OF YOUR CHOICE

IR 1.0 IR 2.0 IR 3.0 IR 4.0

Examples of selected companies

Eg: IBM

Coke Mc Donalds  IT Company Eg IBM/DELL/HP etc

If you look at their market segments

SEGMENTS

1. Government segment

2. Corporate or industrial market

3. Enterprise products

and

B@CProducts which is BOX Sales

B2C

Eg of Box sales are Laptops

where it is sold to end consumenr markets

When we undertook a competitor analysis between IBM vs DELL

IBM OPEX was 35%

DELL OPEX was less than 9%

OPEX mean Operating Expenditure

So what did IBM do?

IBM sold the BOX sales division to Lenovo

IBM refocused and restructured and repositioned itself in the industry

The evolution if strategic thinking in the first class support your answer with journal references

take a look at TASK 2


I have already completed strategic analysis

I have completed ....Strategic analysis  and Strategic Capability analysis both internal and external variables internal

I am now going to show you step by step the models you will require to complete the assignment from task 1 to task 5


so when we study strategic planning for global strategy ....what are we referring to? 5 years and beyond


For the application of the model, just choose one










U must do  background study of the company

Focus on an area

  1. Finance
  2. Marketing
  3. Operations
  4. HRM

I have placed the slides on the blckboard but my CHARTS u have to take pictures

TASK 1 ----Done when i did the evolution of Strategic Management

TASK 2- Undertake Strategic Analysis

BOTH Strategic environmentle Analysis and Strategic Capability analysis

TASK 3-----VISION , MISSION and Strategic Capabilyty

TASK  4----possible strategies

Task 5-- Resource Implication 

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