Faculty of Business and Law
PGBM04: International Business Environment
Submission date: 14th January2020
Please also note that
(i) as much as possible your answers should draw on real world examples from the activities of international businesses and national economies
(ii) equal weighting should be assumed for two part questions.
In answering ONE of these questions, please pay particular attention to the assessment criteria set out on the previous page.
1. For a European multinational company contemplating a joint venture with a Chinese partner firstly, provide a critical analysis of the political risks and cultural challenges likely to be encountered. Secondly, recommend an appropriate market entry strategy to enable the joint venture to be successful.
2. In the context of globalization of the world economy, firstly critically evaluate the argument that international business has become more regional than global. Secondly, if this is the case, what are the implications for production strategies of companies.
3. Firstly, explain why governments advocate free trade policies whilst at the same time impose barriers to protect their domestic industries. Secondly, using concrete examples from the current international business environment critically compare and contrast such measures and how they impact on producers and consumers.
4. In a country of your choice, assess the relative merits of the national government policy approaches to supporting the development of building innovative capacity within companies. Secondly, critically evaluate how these policy choices support the different stages of the business life cycle.
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