Portfolio BSBLDR803: Development of Collaborative Relationship Between Stakeholders Assessment Answer
DEVELOPMENT AND CULTIVATION OF COLLABORATIVE PARTNERSHIPS AND RELATIONSHIPS
This report chiefly focuses on the activities involved in the development of collaborative relationships between the relevant stakeholders of an organisation, such as Woolworths in order to establish and maintain these beneficial relationships. It may be stated in this context that the report further explores the alignment of the organisational culture with its vision and mission statement and the statement of purpose. Furthermore, a communication strategy along with a stakeholder analysis is conducted, thereby preparing a potential effective communication plan for the conveyance of information among the stakeholders of the organisation, Woolworths. Additionally, collaboration through the development of new partnerships as well as maintaining the existing partnerships with ASC, MSC, and WWF-SA are discussed. New partnership with the delivery company Menulog is mentioned as well. The policies and procedures of the firm in accordance with the regulations and legislation are outlined. Moreover, staff development and performance analysis strategies are mentioned in this study, along with the strategies of evaluation of the performances of the staff. 360-degree feedback has been identified as an effective feedback generation tool for assessment of performance.
Collaborative partnerships are essential in order to trade or transact business while earning a profit. Collaboration, as well as the development of business relationships with stakeholders, enables the firm to succeed as a venture. This study aims at exploring the importance of strategies, communication, partnership and organisational culture in order to develop and maintain collaborative relationships. Woolworths is one of the largest retailers in Australia, worth approximately $593 billion in the market as is considered for this study. Studying the major strategies for maintenance and development of collaborative relationships is the purpose of this paper.
Strategy 1: Aligning Organisational culture
Organisational leadership style and personal conduct
Woolworths follows a hierarchical organisational structure, with an autocratic leadership style. Hence, a conventional management style leadership is established through dictating the management decisions to the staff. The employees do not participate in organisational decision-making activities. Personal conduct focuses on the leadership styles implemented on an individual level. For instance, going for a transformational or democratic leadership style may prove more productive and efficient for Woolworths.
You as a role model
Being an unconventional leader may prove effective for the management of Woolworths. This may, in turn, facilitate proper training and motivation.
Organisational culture that enhances collaboration
The promotion of positive and diversified work culture at an organisation enhances the scope of collaboration. This, in turn, promotes productivity and efficiency among the employees, which may offer a significant stance for a partnership.
The vision of Woolworths is to become one of the most responsible retailers in the world.
The mission and purpose involves providing quality to the life of the consumers
The values of Woolworths are primarily dependent on the focus on the consumers. Furthermore, inspiring people, and being responsible are major values of the company.
Providing a sense of identity is one of the most crucial aspects of emotional intelligence, often implemented by leaders (Caputo and Evangelista, 2018). Additionally, the development of a sense of commitment becomes evident in the case of the employees at Woolworths. Thus it may be emphasised that productivity is enhanced through this particular model.
Organisational transformation and the stages of change
The stages of change identified are namely, shock, fear, acceptance and transformation. Transformation is the final stage in change management, which may be addressed through thorough compliance of company policies and catering to the requirements of the stakeholders.
Culture that contributes to the collaboration
An organisational culture of collaboration adds to reduced conflicts, which aid to the success of Woolworths. Furthermore, a market-oriented culture would enable the firm to focus on the increased scope of profitability through collaboration with Menulog. Additionally, building collaborative capacity plays a vital role in the alignment of the organisational vision, with the developed strategies and stakeholder communication plans for maintenance of collaborative relationships (Keyton, 2017).
Strategy 2: Communication Strategy
Community and/or professional stakeholder engagement project
The engagement of the stakeholders with community planning is one of the major aspects of the CSR strategy implemented by Woolworths. This is highlighted through the stakeholder analysis conducted in this report.
Detailed stakeholder analysis
|Stakeholder name||Contact person||Power ||Interest ||Engagement strategy|
|CEO of Woolworths||Nil||High||High ||Frequent; through meetings|
|MD of Woolworths||Nil||High||High ||Frequent; through meetings|
|Staff at Woolworths||Manager ||Low||High ||Very frequent; through meetings and training sessions|
|Consumers of Woolworths||Nil||Low||Low ||Frequent; through direct contact and online interactions through mail|
|Investors at Woolworths||Bank of New York as equity investor (Woolworthsgroup, 2019)||High ||High ||Rare; through mail|
|Partners of Woolworths||Jamie's Ministry of Food Australia, BP Australia, WWF-SASSI, ASC, MSC and more|
Menulog (Woolworthsgroup, 2019)
|Medium ||High ||Less frequent; through mail|
Table 1: Stakeholder analysis
Apply model of consultation and collaboration
The implementation of the collaborative-dependent model, as well as collaborative-interdependent consultant model, may be done. It compiles the strategy of the collaboration of individuals from various backgrounds for the resolution of issues (Calabretta and May, 2016). This is demonstrated through the partnerships with ASC, MSC, Menulog and more with Woolworths.
Effective models include:
- Minority Interest (ownership)
- Joint Venture
Woolworths and Menulog follow an alliance model of partnership.
Cultivate collaborative communities
Collaborative communities include environmentally sustainable communities which play a vital role in the partnership with Woolworths due to its sustainability goals for organisational vision. Hence, collaboration with local communities for Health and Wellness policy as well as waste management and other policies is evident.
Develop appropriate media communications for different audiences
|Audience||Message Type||Delivery Method||Schedule||Message Source|
|Consumers ||Purchase behaviour; offers at the stores||Subscription emails; advertisement in stores||Weekly; monthly||Woolworths; marketing head|
| Investors ||Progress report; annual report||Draft; email; meetings||Quarterly; biyearly ||CEO; CFO|
| Staff ||Performance evaluation; training sessions||Meetings; direct communication||Weekly; daily ||Store Manager |
| Partners |
|Policy changes; procedure improvements||Email, direct communication; conference||Quarterly ||CEO|
Table 2: Communication plan
Strategy 3: Partnership strategy
Cultivate new and existing partnerships
New partnerships being predicted for Woolworths may include the collaboration with ASC, MSC, WWF-SA, Menulog and other partners involved in the concern for the environment (Woolworthsgroup, 2019). Additionally, as is mentioned in the vision for Woolworths, being responsible is the priority of the company; hence, cultivating other potentially responsible partners is undertaken.
Work allocation/ Conflict resolution
Conflict resolution can be achieved by identifying the sources of mutual interest between the firm and the potential partners. Work delegation can be performed through
Resources required are chiefly compliance with government and environmental policies, human resources and financial resources, along with the implementation of adequate strategies.
Policies and procedures of the organisation
The policies followed in this case are:
It becomes evident that the policies mentioned above are aimed at demonstrating the CSR strategy which Woolworths chiefly focused on. Environmental and social policies constitute a major part of the policies for the firm.
The sustenance of the company is undertaken through the CSR strategy of the firm.
Social, environmental and welfare to relevant stakeholder is the prime responsibility depicted through the policies
1.0 Social policy
1.1 Collaboration with local communities
1.2 Undertaking awareness for health and wellness
2.0 Environmental policy
2.1 Awareness for water, waste management
2.2 Creating climate change and sustainable farming strategies
3.1 Social development strategies/ CSR
3.2 Diversification plans
Table 3: Policies and processes
Outcomes to be achieved from the partnership
The alignment with the organisational vision is the major priority to be achieved through the targeted partnerships and alliances.
The development of KPIs with respect to financial, environmental and organisational context is to be undertaken. For instance, Growth in Revenue, Operational Cash Flow, and increased Inventory Turnover are performance indicators for financial measures (Bryson, 2018).
Involve staff and stakeholders in decision making
The involvements of the staff, which constitute a major part of the stakeholders, along with the other stakeholders are involved in the decision-making aspects of the company, by voicing their opinions.
Strategies for ongoing consultation and involvement
Holding meetings at regular intervals, or planning for a respite with the investors and partners may be scope for consultation and demonstrating involvement (Binder, 2016). Additionally, holding frequent staff meetings and quarterly outings, such as picnics with the staff and their families may aid in the development of the collaboration.
Implementing a positive communication to the media, local community and stakeholders
Positive communication to the media can be illustrated through following the strategies as mentioned above, as well as holding conferences for certain partnership and collaboration announcements (Emmett and Crocker, 2016.). Furthermore, social interaction with local communities may also gain positive publicity as is evident through the collaboration with WWF-SA and more.
Conforming to the legislation and regulations of the Australian government and compliance with the laws of ACCC as well as the Code of Practice is needed (Woolworthsgroup, 2019). Effective laws include:
- Code of Practice
- Liquor Licensing Act 2010
- Australian Consumer Law
Policies and procedures and regulatory requirements
Following government policies and the conforming to regulatory policies is to be done.
|Prepared By XXXX||Date Prepared|
|Reviewed By XXXX||Date Reviewed|
| ||Approved By XXXX||Date Approved|
Table 4: Sample of documentation of regulatory requirements
Annual reports of Woolworths are submitted to the government agencies and regulatory bodies for evaluation. RMS or Report Managing System is also used. The reporting system for mapping is SSRS and Report Builder.
Strategy 4: Staff Development and Performance Strategy
Development and Up skilling of staff capability
Consistent monitoring and feedback generation loops may aid in the development of adequate training and skill development for the staff at Woolworths.
Empowering, encouraging and supporting staff
Staff empowerment can be undertaken through a change in leadership styles and encouraging participation of the staff in certain organisational decision-making contexts.
360-degree feedback as a development tool
Motivation and clear flaws in the performance can be identified through the 360 feedback mechanism identified as a development tool for Woolworths. It empowers employees by providing clarity in the analysis or evaluation of the performance for generating feedback.
Figure 1: 360 feedback development tool
(Source: Das and Panda, 2017)
Empower staff to work autonomously within guidelines
Staff empowerment is essential as it would lead to the effective interactions between the consumers, thereby leading to customer satisfaction. This is turn provides autonomy, while keeping in par with the organisational guidelines can be done. Encouraging and supporting staff to stretch themselves can be done.
Create opportunities to measure the climate of the work environment
Creating a friendly and positive culture within the organisation influences a positive culture in the work environment as well (Methner et al. 2015). Furthermore, work delegation by defining clarified job roles helps in improving the performance of the staff.
Strategy 5: Evaluation Strategy
Design for reporting results against partnership outcomes
i.e percentage of or number of
What is the current value
what is the value to reach
Where will we get this information
How often will we measure it
Who will measure it
Where will it be reports
|Goal|| 100%|| 87%|| 98%||Annual reports, internal surveys|| Monthly || Manager ||Sales Manager/ Managing Director|
|Outcome|| 95%|| 92%|| 95%||Sales reports|| Weekly ||Sales manager|| MD|
|Outputs|| 100%|| 90%|| 99%||Internal performance reports/ KPIs|| Monthly ||Staff manager/ sales manager||MD/CEO|
Table 5: Evaluation strategy
Implementing the evaluation methodology developed into the organisation for the purpose of performance assessment of the employees may prove beneficial. However, the use of other motivational factors may be induced in order to influence and aid the employees to perform better.
Ongoing monitoring and amendments
The change management process is a continual process, which requires constant monitoring and making amendments where necessary and wherever there is a scope for improvement. Kotter’s change management can be implemented in this regards.
It is recommended that:
| || Strategy || Recommendation |
|1. ||Aligning Organisational Culture|
|2. ||Communication Strategy|
|3. ||Partnership Strategy|
|4.||Staff Development and Performance Strategy|
Table 6: Recommendations for the identified strategies
|SL No. ||Question/ answer|
|Q1||(a) Discuss the key behaviours, ethics and skills required to foster positive relationships and engage with stakeholders|
Participation among employees may be encouraged by adorning a strategic role by the manager and facilitating participation in major decision-making activities.
|Q2||Define and explain collaborative partnerships and how successful partnerships add value to the organisation|
Undertaking a joint enterprise as a result of mutual interest and benefit from a particular activity is called collaboration between organisations. It may benefit the organisations through sharing resources, access to funding, increased awareness and popularity, as well as overcoming conflicts and issues (Aakhus and Bzdak, 2015).
|Q3||Explain what PEST analysis is and how it may assist with building collaborative partnerships|
PEST analysis investigates the external business environmental factors, namely, political, economic, social and technological aspects. It aids in the evaluation of the external environment and prepares the organisation for planning ahead.
|Q4||What role do emotional intelligence play in positive individual performance and team success? |
Emotional intelligence focuses on developing a sense of identity and direction, thereby leading to a productive outcome.
|Q5||What are the important stages of a change process and how is this relevant when implementing a partnership program?|
Implementing a partnership means induction of change. Thus identification and planning for the major stages of changes are essential. The stages are:
|Q6||Describe how you would initially involve stakeholders and how you would keep them informed in an ongoing manner. Give 3 examples|
Table 7: Stakeholder involvement matrix
|Q7||Select two (2) initiatives that contribute to a positive culture the embraces collaboration. Discuss each initiative|
|Q8||Discuss two (2) mechanisms you would put into place to measure the organisational culture|
|Q9||What are the legal requirements that may impact on a new partnership to be considered when forming a partnership?|
|Q10||How would you plan your resourcing requirement in regards to staff allocations, equipment and infrastructure requirements?|
Based on the Production plan, the RRP can be developed. Calculation of cost is performed in ‘Man Days' as a unit, which determines the capacity of the workforce needed as well as the schedule and resource allocations in terms of infrastructure.
|Q11||Explain why diversity is an important consideration when considering the development and cultivation of partnerships?|
Diversity builds a reputation for an organisation, such as Woolworths, which may be used to create awareness and develops productivity, facilitating the partnership or collaboration (Lim and Greenwood, 2017).
The study outlines the policies and strategies implemented by Woolworths for appropriate collaboration between its partners and stakeholders. A stakeholder analysis, communication plan and more are highlighted in this study.