Prevention of High Employee Turnover: Case on Kafe Neo, Kogarah Assessment Answer
Southern Cross University
ASSIGNMENT COVER SHEET
|Student ID No.:|
|Unit Name:||Industry Research Project|
|Assignment Title:||Short written response|
|Report title||Causes and Prevention of High Employee Turnover within the Hospitality Industry: A case study on Kafe Neo, Kogarah.|
|Industry partner||Kafe Neo is small yet beautifully decorated café in Kogarah, Sydney that serves a range of other delicacies other than excellent coffee beverages. These include smoothies, sandwiches, kids' menu, breakfast and lunch. The café is located at 58, Rocky Point Rd, Kogarah, Sydney, New South Wales 2217 which provides it with a prime location in East Sydney for local customers as well as tourists. Moreover, due to its location right on the side of the busy main road, this place is always heaving which the staff members are able to manage with their excellent customer service. I was appointed as their chef in early 2018 and have been working for them since the last two and a half years.|
|Research field||The research field is the high staff turnover in the hospitality industry and deals human resource management as it might be the reason behind such a high turnover rate.|
|Overarching problem||The prime location of the café ensured that it was always crowded with customers and the friendly staff members and their excellent service further helped build a loyal customer base. Despite being small in size, the ambience inside the café and the delicious food was well-known in the area. However, since the last 2 years, the café is struggling to retain its experienced staff members and as a result of this their customer service quality has also deteriorated. Newly recruited staff members lack experience and require training and getting adjusted to the extreme crowd and by the time they are equipped to serve, most of them leave for larger cafés in Sydney. As the staff members are crucial to its excellent customer service, mitigating the issue would help the company provide a high level of service that they used to.|
|Overarching research aim||The primary focus in the research is to identify the causes of high turnover and provide necessary mitigation methods. The aim of the research is to determine and explore the reasons behind high staff turnover and prevent them to ensure consistent service by Kafé Neo.|
|Research questions(s)||The research questions that would be answered in the research are as follows.|
|Literature review: Keywords used for literature search||The keywords used in the research study and not limited to are as follows.|
Keywords: hospitality industry, working environment, employee turnover,manager-employee relationship, leadership style, employee retention strategies, labour turnover.
Date: 18 March 2020
The General Manager,
58, Rocky Point Rd, Kogarah, Sydney
New South Wales 2217
Sub: Requesting authorization to conduct research on high staff turnover.
I am a student at The Hotel School Sydney under Southern Cross University and is currently pursuing a capstone unit in my Master’s degree named “Industry Research Project”. As a unit activity, I have been asked to investigate an industry problem by working with an industry partner.
For carrying out the research, I need to conduct interviews, surveys and personal observations and identify the reasons behind the industry problem which is High Staff Turnover. Moreover, I would also have to collect information from primary and secondary data sources which will be conducted as per the ethical guidelines.
It is my humble request to authorize me to conduct the research in Kafe Neo as your assistance will be highly appreciated.
Southern Cross University