Assignment 1 – Research Project Details
Requirements
Use the template below to present your research project idea. Responses need to be written in full sentences, not in bullet points. You must attach a letter from your industry partner which should include the following details – (i) company name and address, (ii) name (KRISHNA), position(CHEF) since 2018 and contact number of the owner/manager approving your proposed project, and (iii) student name approved for undertaking research in their organisation. Submit this assignment through Turnitin.
Template( fill the template too while doing assessment )
| Report title | What is your report’s title? High staff turnover |
| Industry partner | Who is your industry partner? (My industry partner is Kafe Neo, Kogarah please search on goofle about my cafe) Note: If you want to keep your industry partner’s name is KAFE NEO confidential, just say Company X. Provide an overview of the organisation's background (industry, number of employees, your connection to the organisation, etc.) |
| Research field | What is your research field/discipline?( high staff turnover) E.g. Marketing/Human Resource Management/Knowledge management/…. |
| Overarching problem | What problems is your industry partner facing? What specific problem will your research project explore and try to resolve? Why is it important to solve this problem? |
| Overarching research aim | What does your research aim to explore/investigate? Here you have to translate your industry partner’s real problem into a specific research aim, which will guide your project. |
| Research questions(s) | What are your research question(s? Based on the overarching research aim, formulate research questions that will guide your project. |
| Literature review: Keywords used for literature search | What keywords will you use? These keywords should help you find relevant literature in the area of your research problem. |
| Literature review: Name 2 relevant articles | Provide full details (in Harvard style) of at least 2 relevant articles/reports you will use for your literature review. You must only use (peer-reviewed) journal articles. If you are doing a feasibility study, you may cite industry reports published by credible sources. |
Southern Cross University
ASSIGNMENT COVER SHEET
| Student Name: | KRISHNA |
| Student ID No.: | |
| Unit Name: | Industry Research Project |
| Assignment No.: | 1 |
| Assignment Title: | Short written response |
| Report title | Causes and Prevention of High Employee Turnover within the Hospitality Industry: A case study on Kafe Neo, Kogarah. |
| Industry partner | Kafe Neo is small yet beautifully decorated café in Kogarah, Sydney that serves a range of other delicacies other than excellent coffee beverages. These include smoothies, sandwiches, kids' menu, breakfast and lunch. The café is located at 58, Rocky Point Rd, Kogarah, Sydney, New South Wales 2217 which provides it with a prime location in East Sydney for local customers as well as tourists. Moreover, due to its location right on the side of the busy main road, this place is always heaving which the staff members are able to manage with their excellent customer service. I was appointed as their chef in early 2018 and have been working for them since the last two and a half years. |
| Research field | The research field is the high staff turnover in the hospitality industry and deals human resource management as it might be the reason behind such a high turnover rate. |
| Overarching problem | The prime location of the café ensured that it was always crowded with customers and the friendly staff members and their excellent service further helped build a loyal customer base. Despite being small in size, the ambience inside the café and the delicious food was well-known in the area. However, since the last 2 years, the café is struggling to retain its experienced staff members and as a result of this their customer service quality has also deteriorated. Newly recruited staff members lack experience and require training and getting adjusted to the extreme crowd and by the time they are equipped to serve, most of them leave for larger cafés in Sydney. As the staff members are crucial to its excellent customer service, mitigating the issue would help the company provide a high level of service that they used to. |
| Overarching research aim | The primary focus in the research is to identify the causes of high turnover and provide necessary mitigation methods. The aim of the research is to determine and explore the reasons behind high staff turnover and prevent them to ensure consistent service by Kafé Neo. |
| Research questions(s) | The research questions that would be answered in the research are as follows.
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| Literature review: Keywords used for literature search | The keywords used in the research study and not limited to are as follows. Keywords: hospitality industry, working environment, employee turnover,manager-employee relationship, leadership style, employee retention strategies, labour turnover. |
Date: 18 March 2020
Approval Letter
To,
The General Manager,
Kafe Neo,
58, Rocky Point Rd, Kogarah, Sydney
New South Wales 2217
Sub: Requesting authorization to conduct research on high staff turnover.
Dear Sir,
I am a student at The Hotel School Sydney under Southern Cross University and is currently pursuing a capstone unit in my Master’s degree named “Industry Research Project”. As a unit activity, I have been asked to investigate an industry problem by working with an industry partner.
For carrying out the research, I need to conduct interviews, surveys and personal observations and identify the reasons behind the industry problem which is High Staff Turnover. Moreover, I would also have to collect information from primary and secondary data sources which will be conducted as per the ethical guidelines.
It is my humble request to authorize me to conduct the research in Kafe Neo as your assistance will be highly appreciated.
Regards,
KRISHNA,
Southern Cross University
Bill Johnson
General Manager
+61 49866543
(Approval Signature)
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Pages: 4
Words: 890