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Formal practice of communicating with general masses and media is what we understand by Public Relations. It is very important in the context of the modern business environment. All initiatives taken to maintain the goodwill of an organisation by means of publicity and non-paid forms of communication falls under the scope of Public Relations. Organisations use different public relation methods and strategies for different purposes like communicating with stakeholders of the entity both internal as well as external, to publicise the goals and vision of the organisation and to attract shareholders and investors for the company. There are a number of tools and techniques of Public Relations like maintaining blogs, issuing a press release, distributing newsletter and many types of social media marketing strategies.
a. Publicity: Different forms of text, video and audio press releases related to an organisation in different forms of media like radio, magazines, newspapers, internet sites etc.
b. Event Management: The entire process of creation, development, logistic coordination, execution and promotion of any event to launch a product, corporate meetings, road shows, grand opening and many other purposes.
c. Publication Design: The process of outlining of the content based on the nature of release and purpose of the same. These may include designing of catalogs, brochure, manuals, postcards, logos, website and many more.
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Students arrive at their preferred choice of higher education based on the promise it holds for growth in their future. Public Relations as a field are extremely challenging but are lucrative. The subject has a number of importance and relevance as discussed above.
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