Reflection on Social Media in SME Marketing
1. The effectiveness and usefulness of my learning experience
My opinion about the learning experience
The learning experience was excellent, as the particular research, which was based on the role of social media in cleaning business, helped me developing knowledge of the research topic. With the help of this learning, I have gained adequate understanding and knowledge of how social media platforms are utilized these days by small ventures, including cleaning companies. Throughout the research, I have developed my primary and secondary data collection skills as well as my analytical skills, which I would utilize in my future research work or any other professional areas. As per my point of view, the learning experience gathered during the execution of the research would not only contribute to my future research work but also develop my professional career.
Value of the experience
From a learner’s standpoint, I can assess that the learning experience would contribute to enhancing my future research work. Throughout the research work, I have developed understanding and knowledge of accumulating data and logically interpreting them so the readers can analyze the outcome of the research in an effective way. On the other hand, this research has also helped me gaining knowledge of the use of social media by cleaning companies. In my professional career, I could use this experience and knowledge effectively. Therefore, I can assess that the learning experience gathered during the research work is valuable and it would contribute me in my professional and learning areas.
2. How the learning process will help me
Contribute to my Course:
My new learning experience will help me conducting my course study effectively. The business assignment that I conducted will help me connect with the course content. Lack of knowledge and understanding of the assignment content could create difficulties to analyze the other course material in an effective manner.
Contribute to my Program:
The learning experience will also contribute to my course program, which continues for a certain period. Based on the knowledge and experience gathered during this research, I would be able to accomplish my future assignment based on the parallel research topic of using a social media platform to increase business opportunities by small companies. In this research, I have gained knowledge of how social media affects cleaner’s client.
Contribute to my future career:
In future, I could use my knowledge and experience gathered during the research. This learning experience would be valuable if I chose a career related to sales and marketing. Throughout this research, I have gained knowledge of how small cleaning companies can use social media to promote its product and services in a cost-effective method. Therefore, I could use this knowledge in my business to promote products and services on the social media platform.
Contribute to life generally:
The learning experience will not only contribute to my professional career but also help in life generally. For example, if I want to carry out research work on the same subject in future, then I could easily use my knowledge to get it done effectively. I can give advice others, who want to promote their business to the large marketplace without spending huge financial resources. In future, if I open a new cleaning business, then my gathered experience and knowledge will help me effectively using a social media platform to promote my business to the large marketplace.
As discussed earlier, I will apply my knowledge in my future career. My experience of conducting business assignment will help me executing my future research work. I could share my knowledge with people, who want to promote products and services to the target customers at a low cost. The use of social media platform in business has been increasing over the years. I think my knowledge would help me explore new opportunities of social media platform for small businesses, trying to create brand awareness among customers with a low financial investment. I would use my knowledge in my future course and program. Therefore, I can assess that my learning experience will not only help in conducting my future assignments but also contribute to my future career development.
3. What happened in the learning process?
What did I read?
In the learning process, I could read a wide range of secondary data, collected from a wide range of sources, including journals, books, newspapers and websites. I read previous research studies based on the importance of social media on small and medium businesses. I have developed knowledge on the research topic by reading various research studies based on a variety of use of social media in business. I came to know how social media has provided huge business opportunities to the small business owners. The use of social media has been increased in the business marketing. I could read some significant data related to the research topic, such as around 95% of small businesses utilize social media as an effective tool for marketing their business. I also read the challenges of using social media in the marketing of the business. Hence, I can assess that throughout the research work I could read different research studies related to the research topic conducted previously.
What did I see?
During the learning process, I could see the significance of social media in today’s business environment. I could see that despite being a small venture, companies promote their products and services to the wide marketplace through social media platform. In addition, I could also identify that social media platform has a major contribution to the growth and development of the small companies. I have explored various facts related to the research topic during the learning process. Consequently, I could see my analytical skills, as well as my data collection skills, started improving gradually. The learning phase not only helped me gain knowledge on the selected research topic but also contributed to the improvement of my analytical skills and time management skills.
What did I hear?
When conducting research work in a group, I had to hear opinions of other team members. During the particular research work, I took advice from my seniors in order to accomplish the research work within the given deadline. I heard all significant opinions of my teacher to carry out the research effectively.
4. Evaluation of my learning
How Business Research was useful for my Research Learning Process
Business research refers to the process of accumulating the necessary data to conduct research. The business research was very useful for my research learning process. By doing business research, I could gather knowledge and experience on diverse aspects of research learning, such as defining business objectives, a collection of data, interpretation and analysis of collected data, and recommendations based on research findings. Throughout the particular business research, I could develop my knowledge of gathering both primary and secondary data. In the research learning process, data collection plays an important role. Hence, my knowledge of gathering data has contributed to my research learning process. Another important aspect of research learning process is to collect secondary data, based on which the literature review is conducted. I have successfully accumulated secondary data from a wide range of sources, including websites, books, and journals, to conduct a literature review on the selected business research topic of how social media affects cleaning companies.
Besides the collection of secondary and primary data, the research learning process also includes other significant steps, such as interpretation of data, and discussion of findings. In the particular business research, I methodically interpreted the collected data. A series of steps were followed in qualitative and quantitative research. These steps learnt during the quantitative and qualitative research method would surely contribute to my research learning process. During the execution of business research method, I encountered some barriers to accomplish the research. I mentioned some research limitations that I faced during the business research. Consequently, I would focus on using appropriate strategies to overcome such research barriers in my future learning process. The business research has also helped me improve my time management skills, which would facilitate me in my research learning process. Therefore, I can assess that the business research was very useful for my research learning process, as I could use my gathered knowledge and experience in my learning program.
5. Explication of my learning process
The reason for doing assignment 1:
One of the key reasons to conduct assignment-1 was to develop an insight of how social media contributes small ventures, including cleaning companies, to promote product and service to the target audience with a very low cost. With the help various research studies based on relevant research topics, I have developed an understanding of the selected research topic.
Connection with other learning:
In the assignment 1, I conducted a literature review on the selected research topic. In order to develop literature review on the selected research topic of how social media affect cleaning companies, I have collected information related to the topic from various secondary sources, including journals, books, websites etc. While conducting a literature review, I was focused on identifying various perspectives of authors, mentioned in their research studies. I can assess that I could connect with other learning during the execution of assignment 1.
I feel that my learning for the assignment-1 indeed helped me develop my knowledge and understanding of how previous research studies discussed the significance of social media platform in small business marketing.
The outcome of the research said that the social media platform plays a key role in small businesses to promote its products as well as service to the targeted customers with a very low cost. However, the companies could face challenges in the process of using social media in business marketing.
It can be assessed that I have developed an in-depth understanding of how social media platform creates huge impacts on small business marketing. I have gained knowledge and experience of using secondary data to conduct a literature review and discuss the research topic in line with various theoretical perspectives.
The reason for doing assignment 2:
I conducted assignment-2 to develop how the cleaning companies use social media for the marketing of the business. In assignmen2, I have conducted the entire research work, which included a wide range of activities including project scope defining, data collection, interpretation and recommendations.
Connection with other learning:
While conducting assignment2, I gathered knowledge on the research topic from previous research studies. In the literature review of the project, I could connect my understanding of the topic with others’ perspectives.
I feel that assignment2 has not only helped me gaining knowledge of the research topic but also contributed to improving my data collection skills, interpretation and analysis skills and time management.
The use of social media contributes to the business marketing. With the help of social media platform, small companies can easily improve their business marketing with a very low cost.
I can assess that the execution of assignment2 indeed helped me gaining knowledge of the research topic and experience of conducting business assignment as per the requirement.
6. Application of my learning
How might this learning apply in my future?
In future, I could apply my learning experience to my research subject. Consequently, it would help me accomplish my future project effectively. If I conduct further research on the importance of social media in business marketing, then I could use my experience and knowledge in the research.
The knowledge and experience gained during the execution of two assignments could be utilized in future in the course. I have developed knowledge on conducting business assignments, which could be utilized in the research learning process.
If I get involved in the sales and marketing job for any small companies in future, then I would surely use my knowledge and understanding of how to employ social media in developing business opportunities. I can assess that I could develop my professional career by applying knowledge of what I learnt about the importance of social media in business marketing.
In my life, I can use gathered experience both in professional and learning areas. Besides developing a personal career, I could also share my experience with individuals, who need the advice to conduct business assignment on the same subject. I could also develop my research learning process with the application of my gathered knowledge and experiences.