Asia Pacific International College
Unit Code and Title: SBM4301 Innovation and New Technologies
Assessment 2: Report A
Write a report on current trends on technological innovation and disruptive technologies. Identify few examples of current trends in technological innovation and then focus the report on one innovation in detail. You must be able to identify and synthesise relevant information.
Assessment 3: Report B
You will choose one existing incumbent (company) that is struggling to survive in the market. Referring to relevant strategic analysis frameworks, conduct a thorough analysis of the current conditions of this incumbent and provide a detailed solution for this incumbent to re-emerge into the market. The solution should be linked to innovation and disruptive technology.
Assessment 2: Report A
Write a report on current trends on technological innovation and disruptive technologies. Identify few examples of current trends in technological innovation and then focus the report on one innovation in detail. You must be able to identify and synthesise relevant information. You should examine and critically evaluate the most relevant, recent and scholarly research on a topic (in this case, current trends on technological innovation). Write the report by following the structure like an essay: an introduction, a series of body paragraphs, and a conclusion.
In this assessment, you will have to complete the following tasks:
a. In the introduction, you will have to define innovation, technological innovation, current technological trends and emerging technological trends in business. Identify examples of current technological trends and emerging technological trends on technological innovation and describe in brief about those trends. You can provide many examples.
b. In the body of the paragraphs, you will have to identify one current trend of your choice and discuss in detail about that technological innovation. For this part of the assessments, you will have to conduct literature search from current and credible resources to describe one a test innovative technology useful for business information system.
c. In concluding paragraph, you will have to explain the role/influence (both positive and negative) of technological innovation and disruptive technologies in businesses and society. For successful completion of this assessment, you are required to study the material provided
(lecture slides, tutorials, and reading materials), engage in the unit’s activities, and in the class discussion. The prescribed textbook is the main reference along with the recommended reading material. Students are expected to discuss their work with lecturer and to seek support.
Assessment 3: Report-B
You will choose one existing incumbent that is being beaten by a challenger in business. In other words, identify and choose one incumbent that is struggling to survive in the market. Conduct a
thorough analysis of the current conditions of this incumbent by referring to following relevant strategic analysis frameworks:
1. Porter’s Five Forces Model (refer to lecture 7)
a. Degree of existing rivalry
b. Threat of potential entrants
c. Bargaining power of suppliers
d. Bargaining powers of buyers
e. Threat of substitutes
2. Stakeholders analysis (refer to lecture 7)
a. Strategic stakeholder analysis
b. Normative stakeholder analysis
3. Porter’s Value Chain Model (refer to lecture 7)
a. Primary activities
b. Support activities
4. PESTEL (Political, Economic, Social, Technological, Environmental, Legal),
5. SWOT (Strength, Weaknesses, Opportunities and Threats)
6. Technology cycle (refer to lecture 4)
a. Era of ferment
b. Era of incremental change
7. The Utterback and Abernathy Model or 3 Phases of innovation model (refer to lecture 4)
a. Fluid Phase
b. Transitional Phase
c. Specific Phase
8. The McKinsey 7-S Model
a. Hard elements (Strategy, Structure, System)
b. Soft element (Shared Values, Skills, Style and Staff)
You will have to use at least 4 strategic analysis frameworks, identify and evaluate the current position of the incumbent and synthesise the findings. The first one (Porter’s Five Forces Model) is compulsory. In technology cycle and 3 phases of Innovation model, you will have to explain at which phase does the current position of the incumbent of your choice fall on. After assessing the incumbent’s current position, provide a detailed solution for this incumbent to re-emerge in the market. The solution has to be linked to innovation and new disruptive technologies. This will help you to explain about the firm’s strategic intent. This solution should help you to identify and explain resources and capabilities required by the incumbent that helps to close the gap between its current position and its strategic intent. As part of your assessment, you will have to create a mind map to show the possible solutions.
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