BSBLDR403 Lead team effectiveness
Part-A: Case Study Read the case study and answers to the questions that follow.
Stefania is a Marketing Analyst who works for Fab Fones, a telecommunications company. She works for Kristian, the Brand Manager of Super Smart, a new phone they will be launching in the Australian market in two months’ time. The success of the product launch will depend on various departments working together to provide accurate, exciting information to customers in a timely manner.
As Kristian is the person responsible for launching the product, he needs to stay up to date with launch status in the following areas:
Accessories: what accessories will be available at the product launch, what accessories may be slightly delayed but could still be featured in promotional material, what (if any) accessories will be available too late to advertise in promotional material.
After sales support: status of training repair and warranty teams in product features and how to resolve any early problems.
Product Engineering: what features will be available at launch, what features may be delayed, how to accurately portray key product features.
Promotional material: whether the brochure will be ready to have waiting in retail outlets at public launch.
Sales Training: whether the training organisation is ready to complete the sales training in the three weeks prior to the public launch, whether the target levels of training have been achieved for each retail outlet, whether the support materials are available.
Website material: whether the progressive release of ‘teaser’ information every fortnight for the last two months before public launch is accurate and up to date, particularly relating to technical features and future accessories.
Although Stefania is not responsible for delivering most of these objectives, Kristian has asked her to coordinate the interdepartmental relationships and provide him with regular status reports. In turn, he provides a fortnightly summary report to the senior management team. The fortnightly meeting is an opportunity for him to raise any concerns with senior managers in each department and gain additional support if required, and also to provide positive feedback about progress in key areas. Stefania also attends this meeting. With six weeks to go until the launch of Super Smart, Stefania has stopped receiving information about two key product issues. She makes several attempts to contact Mark, the Product Engineering Representative. She cannot reach him and is not receiving any response to messages she has left on his voicemail or email. His colleague confirms that he has been in the office, but is just very busy. She urgently needs to know whether one of the issues, about the ability to use Bluetooth technology will be resolved so that she can approve the brochures for printing. At one of the fortnightly management meetings, the vice president of Marketing comments that previous launches have been criticised for having lots of late changes to the promotional material and website, which are very expensive to manage. He praises Kristian as those issues seem to have been resolved for this particular launch. As they leave the meeting, Kristian comments that this is due to the success of Stefania and her team, and congratulates her efforts.
Answer the following question based on the above case study information:
a. Identify and list the teams that Stefania would need to set up? Describe the purpose of each team and the key responsibilities of each member. b. How has Stefania encourage team members to participate and take responsibility for their team activities? c. What difficulties might Stefania experience, since she is leading a team of people who do not work directly for her? How might she manage these concerns? d. How would you suggest Stefania ensures Kristian has all the necessary information he needs for the fortnightly meeting?
Question 1: Written Response
For the following questions, consider your answers in context of an actual team you have belonged to whether in your workplace, study experience, or personal life.
a. Briefly describe the team including your role, the purpose and some of the primary goals of the team. b. Was this an effective team? Explain your reasoning with reference to the level of support, feedback and involvement in decision making displayed. c. Was the structure of the team carefully planned? How did this influence the team’s effectiveness in achieving their goals? d. Describe the communication methods used by this team. How would you rate their effectiveness? e. Describe a problem the team encountered while you were a member. How was this problem resolved? How might you improve upon the approach taken?
Imagine you are leading a team where two key members are locked in a personality conflict. Both team members are quality employees but one is a very detail-focused person with limited imagination, while the other excels at developing high level, strategic concepts without considering how to execute them. This causes a lot of tension in team meetings and has resulted in information not being shared with the team at least twice.
a. How might you address this problem to the team and ensure follow-up action has taken as required? b. How would you provide opportunities to team members in to planning and decision making? c. How would you engage team members to incorporate innovation and productivity measures in workplace?
Part A: Case Study