SG7001 Focus on Theory and Practice of Strategic Development in Leon’s Restaurants Assessment 1 Answer
A Reflection on the need to accommodate complexity within the managerial decisions
Through this paper, the purpose, is to focus on theory and practice of strategic development and operations focus on the Leon’s Restaurants. The main aim is to analyze, to use the tools and techniques related to Leon’s Restaurant. As a background, of the company Leon’s Restaurants are fast food outlets that focus on the health-conscious clientele along with establishing a reputation for sustainable practice. In the subsequent section, the impact of strategic change processes, influence the strategic direction of an organization, along with having a complexity, diversity, and multiplicity of perspectives used within the management decisions. Lastly, potential vulnerability that would affect the Leon Restaurants and finally a conclusion is drawn. (Leon, 2016).
The different types of analysis and sources of information
While doing an individual assignments 2 I have used several frameworks for effective utilization of the study. I have accumulated the information from credible secondary sources for adding rigidity to the selected topic. I have taken into consideration the application of VRIN, Porter's Five Forces and Pestle Analysis during this context of the study (Hamerman, 2018). I have gathered pertinent information from peer-reviewed journals available in google scholar. I have also used governmental websites and other forms of credible sources during the study. The Pestle analysis gave me an overview of the Macro environmental factors which could impact the business of Leon restaurant in the competitive market. I have selected my host destination as the UK and I have critically analyzed the political, economic, legal, technological, social and environmental aspects and how it will be having an impact on the business operation of Leon. While conducting the Pestle analysis, I have identified that the political and economical aspect of the UK is hurting the business operations of Leon restaurant owing to the Brexit matter. The identification of the external environment allows a company to understand the rate of success that could be perceived by the company while operating in the host nation. The restaurant fared well in the aspect of environmental impact because the organization mainly produces sustainable products that do not have much of a negative environmental impact. Information about GDP and the inflation rate of the UK were accumulated from trading websites and I also took the assistance of the Guardian newspaper for evaluating the impact of technological aspects on Leon restaurant (Lu, 2019). From the Pestle analysis, it could be estimated that if the factors work in favor of the company, then the organization could make productive outputs, however, if the host nation is struggling due to legal, social, political or other types of issues then it might hurt the overall business of Leon Restaurant (Park, 2016). The porters five forces gave an overview of the industrial factors that might have an impact on the business acquisitions of Leon restaurant. By using this framework, I understood it is a perfect tool for analyzing the competitiveness of the business environment in regards to the competitive rivalry, new market entry, supplier power, buyer power and substitution of products. It is an essential tool for determining the forces that assist in shaping competition within the industry. It is a useful tool for adjusting the strategy that will be suiting the competitive environment and enhance the potentiality of profit margin. In this regard, I got an overview of how the specific business will help in dictating terms in the competitive market. The aspect of buyer and supplier power plays a crucial part in understanding how Leon restaurant will be dealing with business activities. I have also used the VRIN framework for evaluating the competency level of the Leon restaurant. I came to know that VRIN is a framework of business analysis which takes active participation in forming large aspect of the strategic schemes of the company. The position of the company in the competitive market is determined by to what extent the initiatives of the firm are valuable, imitable and rare. While using the above-mentioned frameworks, I have successfully addressed the strategic positions of the Leon restaurant. I also analyzed the megatrends of the hospitality sector and aligned it with the company's strategic goals. Then I utilized various sources which gave me a prompt overview regarding the application of the framework within the course of the business (Moran, 2018).
The issues, which has been realized is the sudden change in the consumer behavior as they follow a specific trend, taste and also have a preference. The focus should be on provision of the healthy meals as per the customer requirements, ensuring a good hygiene and includes safety standards. And the other issue identifies is to provide a customized meals, based on the customer requirements. It can be a lengthy process, but it would be helpful to serve the customers in a long term. Such as pastas for the Italian people who are in Australia.
The restaurant ensures a healthy meals, which the company always focuses to renovate and able to subsidy and relate with the number of dishes, food meals and also including the number of good experiences in food serving tactics (Ringim, 2018). I also found, during my research, that the restaurant can create a mark, through the ways it is handling the food in a hygienic manner. Through my research and constant comparison, it was identified, how the restaurant, access and ensure that the conditions to provide customized meals and to follow the changing customer needs, following trends and having a set preferences, are adhered with the safety standards the restaurant in comparison to the competitors. The restaurants reviews, considers the feedback of customers and include surveys, in order to handle all the protocols, policies, procedures in a better manner. Also, ensuring that it keeps its employees well informed of the changing trends and helps to train them by providing a minimized risks of injury and adhering to OHS protocols.. It was also important to challenge the appropriate methods in order to deal with food processing, preparation, and storage.
The company also focused on customized strategizes, and be able to fill the gaps in between the derived food consumptions and nutritional food values. It was also one of the health benefits that have adequately been rested with the foods and health concerning the individuals and communities.
The choices and includes a process of experimenting with the different food methods, choices, and includes a key factors, and includes influencing eating habits. It was also important to derive the information that could relate to the variety of the sources, goals and the objectives per the derived benefits (A person, 2018).
It was also important to how the restaurant uses the medium of communication that could help to deliver, broadcast their new ideas and invention in food items. The company used to research well in their marketing, public relations tactics and substantially would be fruitful in examining the appropriate medium of the media technology(Thompson, 2015). It was important to understand the relevancy of the employing the appropriate technique, substantial ways of the equipment processing and can be able to handle the food-specific resources the restaurant also ensures, to use the derived social and the psychological benefit derived through building a relationship between food, technology, and society.
It was also how there would be a substantial impact that could channelize with the impact of activities related to food on the individual, society and the environment. The restaurant also ensures, it can deliver as per the planning, preparation to match the dates and authenticity of the customers and ensures a good presentation of the food items and also being able to evaluate the food solutions for specific purposes. At the same time, the growing scenario of the food representation and also be serving with the ideas of the special occasions would be important to use it accurately to present the customers.
Business case for your new strategy
To ensure a new strategy, it should be consistent to the line of marketing, sales and company key objectives. The customized food items, would have to match with the customers' requirements, it has be adequately matched with. The restaurant ensures to deep-dive into the customer authenticity, and includes a variety of the food items and ingredients to match with the preferences of the customers. The company, after applying their business strategy scouts and recruits the workforce to have on the similar intention on the basis of potential job roles, responsibilities in order to develop a realistic picture.
While conducting the PESTLE and the SWOT analysis, it was important to understand how the restaurant was able to relate with the customer's experiences, such as if there is a festival season, the restaurant ensures to integrate a mix of the four seasons and also provides all sort special dishes. At the same time, the resultant also spends extra amounts, in maintaining its properties and to give a beautiful experience to the people around. At no point, the restaurant compromises on the quality, quantity to fill in the gaps. The restaurant can create a significant mark, by including the special 75 main curses dishes and also introducing the variety of the 14 desserts, 8 snacks, and 30 varieties of drinks to deliver as per the people's experience. It was also how important it was to derive the importance of keeping the customers busy with their options. It was also important, how the chefs would introduce some of the surprise food elements, some latest food fags and also keep on experiencing
The restaurant, if by including a customized customer preferences and focusing on following the changing trends of food items, would help the company to build good relations with customers. It would improve branding, help in overcoming its competitors and make restaurants to follow an unique identity. I was able to identify the restaurant uniqueness and estimates if the strategy works in favor of the company, then the organization could make productive outputs, however, if the restaurant is struggling due to legal, social, political or other types of issues then it might hurt the overall business of Leon Restaurant. The restaurant also focuses on the external and the internal forces gave an overview of the industrial factors that might have an impact on the business acquisitions of Leon restaurant. Another thing, which the restaurant ensures that they focus on minimized food wastages, provides variety and the leftover food can be donated to the needy people (Wang, 2016).
Proposed strategy would affect different stakeholder groups an include the reason for the impact.
The restaurant also ensured, that they never compromise on the quality of the customer services, to match the standards. The customer service, staff, would be in the tidy uniform, would always be courteous to greet and be presentable with cheerful gratitude. This would ensure, employees and their customers, the most important stakeholders to have a good relationship.
The restaurant also included some of the food certifications in order to provide the authenticity of the food items such as the Halal certification, which was achieved by clearing a proper exam. Similarly, the restaurant also invested in the quality of the food items, presentation and also be responsible for their timely devotion and investment (Thompson, 2015). The Leon restaurant is known for its unique customer's attributes, and serving the community with the left ever food, instead of wasting it. Every day, they do charity and also provide the excess leftovers food to the needy and the poor people. It helps in keeping the management and community, in which the restaurant exists to serve in a better manner.
The competitiveness of the business environment in regards to the competitive rivalry, new market entry, supplier power, buyer power and substitution of products. It is an essential tool for determining the forces that assist in shaping competition within the industry. It is a useful tool for adjusting the strategy that will be suiting the competitive environment and enhance the potentiality of profit margin. Through this, it would help to overcome the competitors, who are vital stakeholders.
In the end to conclude, through my research on the restaurant, the restaurant, is competing and has been growing leaps and bounds, but dome of the problems it face is the changing consumer behavior, and including a customized services. It is a useful tool for adjusting the strategy that will be suiting the competitive environment and enhance the potentiality of profit margin. It was also important to relate, how the company focuses to strengthen its position in the competitive market and is determined by to what extent the initiatives of the firm are valuable, imitable and rare. While using the above-mentioned frameworks, it was an important element to successfully address the strategic positions of the Leon restaurant.. Through the research conducted, the overview derived was on the specific business will help in dictating terms in the competitive market. The aspect of buyer and supplier power plays a crucial part in understanding how Leon restaurant will be dealing with business activities (Weckman, 2020)