SPO101 Introduction To Sports Management: Project Brief For New Sport Assessment Answer

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Question :

Subject Code and TitleSPO101 Introduction to Sports Management
AssessmentAssessment 2: Project brief for a new sport
Length1,500 words (+/- 10%)
Learning Outcomes
  1. Describe the global sport and recreation business environment.
  2. Apply management and business planning tools to the sports industry.
  3. Understand and explain risk in a sport business context.
  4. Identify social and ethical issues that can influence the sport business community.
Total Marks100 marks


Both Assessment 2 and 3 in this subject are connected in building towards the overall assessment goal – creating your own sport or modifying an existing sport.

In Assessment 2 you will outline the future direction of your sport, the target market for the sport, the risks and rules of your sport, and conduct a SWOT Analysis of the sport you have created.


You are required to create a new sport or modify an existing sport for a new market. This could be individual or team based. You should write from the perspective of the new Governing Body and outline the sport you have designed, including but not limited to:

  • Introduction to the sport – name, brief concept, season or time of year
  • The target market – who will play this new sport?
  • Mission and/or Vision Statement – what is the purpose of this new sport?
  • Goals and SMART Objectives – how will you establish this sport in the next 3-5 years?
  • SWOT Analysis – table format with a minimum of five factors in each of the four segments
  • Risk Matrix Table – potential risks and strategies to minimise them
  • Proposed Rules including scoring and how to win
  • Equipment and Uniforms required to play and to minimise risks
  • Proposed Competition for the first year including – how many games (team sports) or events (individual sports) in the first year?
  • Conclusion – convince the reader that this sport has a future.

Use appropriate referencing to acknowledge all sources utilised in your report. It is expected that you will draw heavily on your learning from Modules 1, 2 and 3 in this subject to complete your paper.

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