Conduct a detailed SWOT and PESTLE Analysis of British Airways to identify the factors from internal and external environment influencing the future strategic planning of the organization.
British Airways also known as BA is one of the largest airline carrier in the world. Founded in the year 1972 by the UK government as the major national carrier, it was privatized in the year 1987. The organization has been successful in its operations as it operates about 290 aircraft fleets and flies to all major inhabitable continents of the globe. According to latest sources, in year 2016 the organization has approximately generated £11.4 billion profits on operational costs. This significant paper would prolifically highlight the internal and external environment of the British Airways by emphasizing on the key areas that the organization needs to emphasize on for boosting the operational performances.
It is quite important for a reputable airline company like British Airways to significantly assess the internal environment for evaluating the market scenario and the significant changes that needs to be implemented for the company’s better performance. Assessing the business strategies of British Airways, the use of SWOT analysis can be quite helpful for understanding the strengths, weaknesses, opportunities and threats associated with the company.
Along with the internal environmental analysis it is also important for British airways to consider analyzing the external environment. For assessing the eternal environment the Pestle analysis tool can be used for effective results.
Assessing both the internal and external environment analysis of British airways via SWOT and Pestle analysis it can be strategically evaluated that it is important for the management of British airways to emphasize on key factors and strategies for overcoming the distinctive drawbacks. It is essential for British airways to constantly perform a market research by use of varied tools for the benefit of the organization’s business performance.