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The Political Economy of Murdoch's News Corporation

QUESTION: 

DISCUSS THE POLITICAL ECONOMY OF MURDOCH’S NEWS CORPORATION.

Answer

Political economy now has been an interested while determining all the scopes of the public intervention within the media, mainly the relations between communication industries and the state regulation. Political economy needs to be concerned with all three major areas, one is the production based on the cultural food including the restricting the impact of the culture’s production within the range of the cultural consumption (Chadwick, 2017). Then, second is the examination of the text for showing the ways via which the representation can present in the media products that are related to the material realities of the production along with the consumption. In addition, third is based on all the assessment of the political economies of the cultural related consumption for showing the relation present between the cultural along with material inequality. 


For examples, Fairfax Holdings and News Corporation along with their ownerships of large amount of Australian based media networks. Otherwise or elsewhere, the ownership of Berlusconi is belonging to the Italian media; the control of Roosevelt of the US media, resulting in leading to the US presidency continuing for more than  four terms, the centralizations of the films or the television productions, for example Viacom and Disney. They can also having thinking about their centralization based on social networking sites such as Apple, Facebook and Microsoft and software. Often, conspiracy theories may operate along these lines of the confused or dissimilar accounts of the political economies. 


For having the understanding about the political economy related to the media, according to Wring (2012), the approach of political economy as found in including many of the important theories of the international communication like dependency along with hegemony. Curran (2012) has commented that the class having the means based on the production of material can control the means of the mental production; therefore, they can control both:  distribution and production of the ideas of the political age. In addition, researches within the perspective, it needs to be more focused on the problems of the ownership regarding the media, that is, control having the News Corporation of Rupert Murdoch having exercises across the world.  An important and famous theme within the critical based political economy can be a transition from the hegemony of American post-war to the global order, where the world of communications can be dominated by their transnational along with multinational corporation (Bagdikian, 2014). 


In addition to the sole control of Murdoch, Murdoch has the history of not following the advices based on sound business.  Murdoch bases with many decisions on his own political along with personal opinions. The media of Murdoch can support the politicians, who can support him. Moreover, the media of Murdoch have supported the policies of China, when he was wooing with the Chinese government for accessing the media outlets of Murdoch including continuing for doing so. 


Media power

Impact of media power on the “News Corporation of Murdoch’s political economy”, the media has focused on the ownership including control of the economic resources along with the effect of the technology (McChesney, 2015). In addition to it, the media have shown their power by focusing on the economic power on the cultural values, political decision making and social structures.  It is important to note that increasing the concentration of the ownership along with the control of the media such as multimedia chains like Disney. It can be enhanced by the development of the digital technologies. As the news of Murdoch Limited, include more than 130 newspapers and various films along with the TV broadcasting corporations. Murdoch can be the symbol for many of the dangers for having media, which are concentrated within the hands of few individual. Murdoch has been accused for using the media resources in specific countries for supporting political parties, which Murdoch can do any business with including for undermining and attacking parties, whose policies are the unfavorable to Murdoch. Murdoch has described by the Crispin Hull in Canberra Times as the man, who can use the media at a free extent, “push a definite agenda.” Murdoch at the same time has allegedly used print for publicizing his own films along with attacked rivals of media (Connell, 2013).


According to Baym and Jones (2012), several years ago, Murdoch has tried for expanding his Empire to China and pleasing the Chinese leaders, he has been criticized as putting his own financial interest in front of the media freedom. This has been demonstrated when Murdoch has thrown the BBC off the Start service as soon as he has been acquired it after it has televised news coverage critical of the treatment of the human rights protests in China. He has also refused for allowing HarperCollins via publishing memories of Chris Patten, he was the last governor of the Hong Kong, since they all have painted the unflattering pictures of the Chinese leader. Recently, News of Murdoch of the World British tabloid was found guilty of hacking approximately 5,795 phones of the celebrities, the Royal Family and specific citizens such as victims of the London Bombings along with the families of the soldiers, who had died in Afghanistan and Iraq. Strategies of the media corporations, they have the horizontal integration, the corporations own a diverse range of the media. News Corporation of Rupert have owned newspaper in the UK, Australia and USA, the HarperCollins books, NBC news channel, Fox TV and 20th Century Fox movies (Wasko, 2012). 


The critical along with political economy have shared similar set of concern; however, their tradition of political economy has been concerned with the material resources, which are the means of the production along with the relationships between the communication including inequality structures. In addition, the expansion related to the media commercialization throughout the world along with Europe since the 1980s has further been paralleled by their perceived “crisis” (Anderson and McLaren, 2012). Moreover, this parallel processing within the public service broadcasting related tradition including within their public. Furthermore, the role along with the future of BBC have further been questioned with huge number of debates on the necessities of the license related fee, when the corporation has been becoming more as their commercial channels. In addition, it has been found that the Murdoch’s political economy is their private along with public dichotomy within the communications becoming increasingly more blurred. Moreover, according to Murdock and Golding, media have might reformed from the Journalists. The critical like political economy having concerns with the ownership along with constraints on the media messages. Within the media role-play, the concentration of media along with the worries of media having abuse of the power, concerns with all the diversities of the public based sphere within the editorial intervention including choices of the media’s personnel. In addition to the media concentration, their concentration can increases of full synergies between the companies in the new era of the media convergence, although increasing the commercialization; the new technologies, the policies of deregulation and the convergence have finally resulted in more number of media outlets including vehicles within the marketplace of ideas (Jones, 2012). The tradition of political economy can remind the audience that they might be more variants of the same messages including the themes than the real democratization, expansion and diversity of the ideas. Era of the convergence defines the cultural productions follows between across the media in the increasingly fluid way. 


Moreover, the consolidation of media, as of 2004, there are five conglomerates control most of the radio, film, television along with publishing companies such as News Corporation, General Electric, Time Warner, The Walt Disney Company and Viacom. In addition to the consolidation of media, the outlets of media communication with the telecom industry needs to be justified as necessary for streamlining the production along with dissemination of the information such as telephone, radio, internet, cable. According to Franklin (2012) and minister Conroy, the news limited of Murdoch currently can own 70% of the newspaper in Australia. Therefore, if there are few individuals having great control over the media production, should not they know along with the affects they have on the Murdock’s news, politician and politics. In addition to the concentration of ownership regarding media, they have distinct features, the ownership within the single medium such as company owning particular newspaper, the owners having an interest in the range of media such as magazines, newspaper, the film industry and book publishing. Moreover, the ownership can be international, where the owners have media interest in various countries. Conglomerates of media include various companies, which have a range of interests in the wide range of interest in wide varieties of the products besides the media. Say suppose, Virgin also has a train company, airline companies, soft drinks, mobile phones and many more (DeLuca et al. 2012).


Media concentration

Within the case study of Murdock Rupert, cultural studies, commercialization, consumer and advertising cultures, all of them are completely concerned with the exercise of power. In addition, the critical political economy can draw the people from Economics, Sociology, cultural studies and Political Science (Gershon, 2013). Moreover, the cultural studies are concerned with the ways through which the audience members can interpret the media via viewing them as an active subject. The criticisms of the cultural studies can strand from the perspectives of political economy, it has been found that it can offer an analysis of how can the cultural industries further work, which has nothing or little for saying about how they can actually operate as the industries. In addition, the way their economic organization can affect the circulation and production of meaning, whereas, McNair (2017) has not commented that the cultural studies doe nor further examine the relationship between the choice of consumption and their economic position within the wider information about the economy. While continuing with the critical political based economy and tradition, according to Stetka (2012), there are four historic processes, which are critical to the critical and political economy of the cultures, the first one is the growth of the media, second is an extension about the corporate reach. In addition to it third is all about the co modification and the last one are based on the changing aspects of role of the government and state intervention.  Arguments in the political economy between the private and public states that the constituents of the public goods and the notion, which the private enterprises would not provide what the good society requires. In addition to it, links of the constitution of the good society to an extension of the citizenships rights. More than the communication system, the historical processes would offer the people having an access to the information, advices and analysis, which would enable the people for knowing their rights (Casero-Ripollés and Izquierdo-Castillo, 2013). 


Advertising culture/consumer/commercialization

Within the cultural labor, according to Daddow (2012), the cultural labor refers to all the work that goes into enabling the communication media as traditionally understood such as film, recordings, the television and many others. On the other hand, Bettig and Hall (2012) have stated that cultural labor often includes media labor however; it also includes the work in the arts via performing or otherwise. In addition to the cultural labor, there is digital labor as well, which can further be defined as all the work, which goes into the computer-mediated experiences (Nyberg et al. 2013). According to Shoemaker and Cohen (2012), there are other kinds of labor, relational labor, ongoing communication, regular with the audiences over time for building a social relationship that can foster the paid work. In the USA today, they have put the holdings of Murdoch Family’s trust at around forty-nine main companies. Here, they have listed few of them all. In the year, 2012, Rupert Murdock has split their holdings into two following groups, one is Fox Entertainment Group and another one is News Corporation. Within the News Corporation, they have includes Times, Sun Newspaper, Sunday Times, Australian Newspaper, HarperCollins, “New York along with Wall Street Journal”. On the other hand, within the Group of Fox Entertainment, the 21st Century Fox, Sky TV, National Geographic and Fox News. 


In addition to the Critical-political Economy, the advertising process of political economy looks at how the products and the texts from the sector of media can be formed by involving the Governmental control, distribution along with consumption, ownership patterns and advertising. Therefore, there are three approaches to the CPE, further cam be discerned, which states that how the various economic structures of the media along with government regulation can influence the content of the sector, media (Watson and Hickman, 2012). In addition, it also focuses on how the content of media can reinforce, challenge and affect the social relations including the classes. Furthermore, it describes and argues that the public goods are not served by the market, which is uncontrolled free. 


Globalization and cultural labor

According to Amernic and Craig (2013), theories of the global media states that the industries regarding the global media of the US structurally separating the activities of hand from the activities of mind. Hand refers to the production and material artifacts. Activities of mind refer to the ideas, genres and concepts. In addition, processes of production being more globalized in searching the lower costs of labor or costs of the production process. Moreover, the intellectual property having ownership can remain highly centralized, according to Bacon and Nash (2012), coordinates of Hollywood and they can defend its authority over the markets of cultural labor. In addition to the political economy related to the media process, as multimedia chains, in which the chain of multimedia practices both, the horizontal consolidation and vertical integration. Worth (2017) has stated that within the horizontal consolidation, sharing of all the facilities along with resources between various outlets and plants. On the other side, Croteau and Hoynes (2013) have commented about the vertical integration, controlling of the resources including the assets at various stages of the production. For an example, ownership of major sports team of league including the stations along with the cable channels on which the games are televised. In relation to the news corporation of Murdoch, they have the mission statement is for pushing the people for interacting with the products in every minute of the day along with the every time zone of the planet. In the year, 1998, the news corporation has launched the “Sky Digital” (a subscription of multiple channels on the broadcasting of British Sky that have reached approx. eight millions of subscribers. 


It further has owned the largest number of newspaper across the globe, in addition to the fox channels. However, Stetka (2012) has staed around 74% of their activities focus on the market of the US. Moreover, the news corporation can produce X files along with the Simpson competing with all other three major networks such as NBC, CBS and ABC. Moreover, Rupert Murdoch has made efficient use of the liberalization of media in the Britain and USA. He has risked an amount of the money via leasing the time on the ventures of new satellites such as Asia Set and Astra. According to Daddow (2012), the greatest weapon of destructing the mass is the globalization based on corporate economy. In addition to the political economy of the global media, where the production of media can serve the interests of existing economic and political powers, the rampant of the US media including the cultural imperialism that further includes American sporting/sports celebrities, which can destroy the culture, traditions and events of local sporting environment. Moreover, the Multinational Corporations or MNCs can dominate the share of market based on advertising revenue from the coverage of media sports. In addition, the case of Rupert Murdoch has the greatest impact on the content along with role of the Television. In terms of advertising and commercialization, the chosen case has achieved the highest rating and support. On the other hand, Worth (2017) has started that the television of Canada can largely be dominated by the television industry of America. 



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