Twitter Account For Public Health Information

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Question :

PUBH6006: Community Health and Disease Prevention

This assessment address the following learning outcomes: 

1. Analyse the impact of social, environmental and behavioural factors on the health of different populations 

2. Analyse population health outcomes and the major social, economic, political and cultural forces that contribute to health inequalities


In this Assignment, you will explore the connection between helping groups and communities to gain empowerment through capacity building and community action. As a current or future public health practitioner, you will continually be called upon to identify the common needs and shared concerns of a community in the management of health programs.

To prepare for this assignment: 

 Analyse the different levels of community-based interaction in health programs; use Laverack’s (2007, Chapter 2) ladder to help with your thinking on this complex subject. 

 Analyse the different theories and models of health promotion practice.  Critique the link between capacity building and empowerment.

Part 1: Identify a preventable health concern in which you are interested, such as dengue fever or type 2 diabetes. Using Laverack’s ladder of community-based interaction as a guide, describe three key strategies that you might use to engage with a community to implement a program to address this health concern (Module 1).

Part 2: Discuss how you could use the core domains of capacity-building identified by Liberato et al (2011) to support the journey to community empowerment and ownership of a prevention program for your chosen health concern (Module 1).

Part 3: Describe the models and approaches of health promotion (such as the health belief model or the education approach) that you would use to motivate and educate the community about your chosen health concern, and discuss the advantages and disadvantages of each model/approach (Module 2).

Assessment Criteria: 

 Demonstrates knowledge and understanding of the different levels of community-based interaction in community health programs (20%). 

 Interpret and analyse the different theories and models of health promotion and justify any conclusions reached with well-formed arguments (30%). 

 Analysis and application of theories and models to an existing community health problem (30%). 

 General assessment criteria (20%):

  1. Provides a lucid introduction
  2.  Shows a sophisticated understanding of the key issues 
  3. Shows ability to interpret relevant information and literature in relation to chosen topic 
  4. Demonstrates a capacity to explain and apply relevant concepts 
  5. Shows evidence of reading beyond the required readings 
  6. Justifies any conclusions reached with well-formed arguments and not merely assertions 
  7. Provides a conclusion or summary o Correctly uses academic writing, presentation and grammar:Complies with academic standards of legibility, referencing and bibliographical details (including reference list)  Writes clearly, with accurate spelling and grammar as well as proper sentence and paragraph construction  Uses appropriate APA style for citing and referencing research.

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Answer :

Public Health Information


The digital media enables individuals to access health care services from any location including remote locations. Twitter is a great source of gaining insights into perspectives of different people. Twitter accounts help people evaluate health care providers to a great extent. It helps access posts by various users which can help people remain updated about the various changes taking place in the health sector along with other sectors. Twitter for sure does widen the readers perspectives on various topics and helps them understand the various elements that one might understand only through conversations with medical professionals. They help people remain aware as well as connected to the world of medicine. It also helps people learn about medicines, medical processes and medical organizations around the world (Glanz, K., Marcus Lewis, F. Rimer, B.K., 2017). 

Key issues covered in each of the twitter accounts

The twitter account of digital health provides industry news in brief and also has details on one of the medical IT events that is to take place soon. It also explains how the digital access to  patients works and what happens when it breaks down. This twitter account forms a very interesting and informative source to understand how digital media supports health care as well as to understand the role of technology in the development of health care processes.

ehealth is the account of essentially health which is an online store for vegan and herbal products including skin care and eco friendly products. It is an online store which provides users with an access to a wide range of products being sold online. It is not very informative but an online store that can be used to buy things.

The twitter account of  rural mental health is a very interesting and informative one. It provides a lot of articles on mental health including in men and in different parts of the world. It forms a very interesting account and also helps people or readers learn a lot about mental health as well as how they can improve it. It also provides details on few conferences on mental health that are yet to take place. It forms a very informative source on mental health which readers can use to learn about mental health. Moreover it does cover place specific information which attracts users to learn more about mental health. 

Learning from these feeds 

The feeds that were explored using 3 different twitter accounts provides a great deal of learning on how digital media and twitter accounts in specific are being used by medical professionals or medical enthusiasts to spread information. They form a one stop spot for a range of information on various events as well as on helping spread awareness. Moreover they are easily accessible and also very interesting (Glanz, K., Marcus Lewis, F. Rimer, B.K., 2017). One important learning is that these twitter accounts are widely being used for disseminating information about events that are to take place in relation to medicine fields or to sell products online. This forms a very interesting way to combine events, products and information and reach out to people from different parts of the world (Glanz, K., Rimer, B.K, Lewis, F.M., 2012).

Interpretation of how these have changed perspectives

Information on twitter accounts helps people be more aware about medical facts (Conner, M. & Norman, P, 2016). One very interesting change of perspective comes for a reader through the rural health account which is focused on mental health. It very interestingly explains that a lot of people silently suffer from medical illnesses and this goes unnoticed and without acknowledgement or diagnosis due to lack of awareness. It helps us understand that medical health is also as important as physical health and that we should be paying attention to it. It brings in a change of perspective and attitude towards mental health. Another interesting change of perspective comes to a reader while reading tweets from ehealth. Though it is an online store for health products, it sells unique products that are vegan and environment friendly. It spreads awareness on the existence of such products and encourages readers to go green (Haynes, R.B., Taylor, D.W., Sackett, D.L, 2009).

Critique on how Twitter can be used in light of public health

Twitter can be a great source of information in light of public health. The contribution of medical professionals is interesting and valuable (Haynes, R.B., Taylor, D.W., Sackett, D.L, 2009). It also helps people from remote places have access to information on health care and be able to grow in terms of awareness. Twitter forms a very integral social media tool and medical professionals can use it to build  a strong level of awareness among the general public. At the same time, it is very crucial that these tools not be used for medication purposes and users should be aware that they cannot rely on Twitter for medication. It is important that users evaluate the credibility of the information available on these accounts and understand how they can benefit out of it without harming themselves. This forms a very important aspect of building credibility and usability. It is important that twitter and tweets should not be assumed to be capable of replacing a medical professional. It only acts as a tool for awareness. 


To conclude, Twitter plays a very important role in our lives. It forms a very important source of information on events and products. It helps us understand the medical field as a common man and also helps us gain useful insights. It helps us be more aware of new processes and products in the medical field. It also helps us understand the various aspects of mental health, world population and health and health products being used globally. In this way Twitter does play a positive role in helping people from remote places access health care and information about health sector. Moreover it helps people from developing and under developed countries access health care products which are quite advanced and this can be beneficial alongside helping alter perspectives into more positive and adaptive ones.