Warehouse Management Company Launching In India: Delivery Care Assessment Answer

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Question :


The Final Output will include two parts.

Part 1: Presentation (10%)

The presentation will enable the student to present their project to their peers and other relevant stakeholders. The aim is for the student to express their knowledge and understanding of their business project. The presentation aims to summarise the project in a form other than the written report. In addition, the student has the opportunity to show case their project to their peers.

Part 2: Individual written report (50%)

The written report should contain the results of work conducted from the proposal including secondary data (e.g. academic literature, business reports, industry journals etc.) which highlight and complement the selected project topic. The report should also include the results of analysis and evaluation of data collected during the project. Importantly the report should contain recommendations and/or solutions to the problem or issues raised in the original proposal.


Part 1 - Individual presentation (10%)

This assessment aims to demonstrate the student’s ability to use the spoken word to express their knowledge and understanding of the business project. The presentation aims to ensure the student has a deeper understanding of the project than would be possible from the written project report and demonstrate the student’s ability to think on their feet. The presentation will encapsulate details from the project including questions from the audience to enable the student to clarify information about the project. In addition the audience will provide feedback regarding the selected topic and issues. The audience will include the supervisor, and at least one other member of academic staff. A copy of the slides (2 per page) should be made available to the audience participants prior to the presentation.

The presentation should be professional and utilise technology to assist in presenting the information. For example, PowerPoint. The presentation must capture the essence of the project and include the following. Background information, organisation and topic, Clearly identify the project topic. Provide sufficient background information about the business and/or situation for audience to understand the context of the issue. Include reasons why the topic is important.

Research Methodology Discuss the approach taken for your research. Include information regarding the assembly of primary and/or secondary data Theories and conceptual tools Provide a summary of the frameworks adopted and justify their use. Data analysis and evaluation Briefly discuss your analysis and evaluation of the information gathered Recommendations Describe major recommendations based on your overall analysis and evaluation Content organisation Provide the audience with a clear sequence and path of information


Please see assessment summary above. It should be also submitted online. Please also see page 16 for Turnitin and other submission requirements. In the interests of being fair to all students, late assignments will be penalised by 10 per cent per day unless you have applied for special consideration, and that application is considered acceptable. Applications for extensions must be made before the submission date, and will only be granted in exceptional circumstances. Note: Since most of us suffer from constant pressure of work, submitting consideration based on ”work pres- sure” would not be considered an ”exceptional circumstance”.

Note: The maximum time for presenting is 10 minutes.

Note: This assessment task assures course learning outcome 1 as follows. CLO1: Express complex ideas using discipline appropriate written and verbal skills suited to multiple audiences and contexts. Details:

Part 2 - Individual Report (50%)

The purpose of this assessment is for students to demonstrate their capacity to identify a business issue, under-take quality secondary research to uncover both external and internal influences via relevant theory learned in prior units and then provide concise recommendations to address the issue. Feedback from the business proposal should be considered when developing this report as it is expected that the direction recommended in this earlier document will be translated into firm strategies and recommendations in the final report. Whilst many items in the proposal are expected to be discussed in the final report, students may find themselves discarding others due to further insights being uncovered as their research and analysis continues. If this is the case, the report must include reasons why any items were/were not progressed through to the final plan.

Students must apply relevant theories and concepts to their report. Focus should be on selection of relevant theories, concepts and constructs and how these can be integrated to work for the chosen topic.

Note: The final report is expected to significantly build upon the work completed in the original proposal. Where there has been no further information developed in a particular area, it is expected that the student will provide a summary of the original information that relates to the final recommendation rather than simply repeating it in full.

The final report should contain (but is not limited to) the following components: Business topic Succinctly summarise the issue you are exploring, show why it is important, and what you believe you are achieving in your report. Background information Provide sufficient background information to the business and/or situation for a reader to understand the context of the issue you are exploring.

Situation analysis (including application of relevant frameworks) 

Provide a summary of the relevant situation, including the use of frameworks. Evaluation and application of appropriate theories to arrive at potential strategies

Evaluate and apply appropriate theories to the analysed situation so as tonarrive at potential strategies.

Recommendations Make specific recommendations as to what you believe the organisation should do as a result of your overall analysis.

Please see assessment summary above. This assessment should be submitted online. Please also see page 16 for Turnitin and other submission requirements. In the interests of being fair to all students, late assignments will be penalised by 10 per cent per day unless you have applied for special consideration, and that application is considered acceptable. Applications for extensions must be made before the submission date, and will only be granted in exceptional circumstances.

Note: Since most of us suffer from constant pressure of work, submitting consideration based on work pres- sure would not be considered an exceptional circumstance.

Note: The maximum time for presenting is 10 minutes.

Note: This assessment task assures course learning outcome 1 as follows

Note: Since most of us suffer from constant pressure of work, submitting consideration based on work pressure would not be considered an exceptional circumstance.

Note: The maximum length for this assessment is 4,000 words. Any reports longer than this may risk not being marked beyond this word limit. It is expected that no report would be less than 3,500 words.

Note: This assessment task assures course learning outcome 3 and 4 as follows

– CLO3: Produce and justify a complex argument in a professional or enterprise context using multiple sources of relevant, discipline-appropriate information (textual or numerical).

– CLO4: Plan a project and propose a well-formulated solution, including its contingencies and future implications, to a professional or enterprise problem that considers multiple professional or enterprise contexts (including global).

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Answer :

Delivery care (Warehouse Management Company launching in India)

Reference style: Harvard

Executive summary

Starting business includes various planning and extensive research. Evaluation of the market, effective plan, considering cost, segmentation and many more have been related to it. In this project, a company named as delivery care is going to set up their business in Delhi, India. Their main operation is to provide services to the client like Flipkart, Myntra and many more. Coherent research has been done by conducting a quantitative analysis to collect valuable data. Few recommendations have also been suggested for improving their business in the new market of India.

1.0 Introduction

1.1 Project statement

This business called Delivery Care will act as a delivery partner for e-commerce companies such as Amazon, eBay, Club Factory, Shop Clues and more. It is to act as a third party logistics company. 

1.2 Project description

This business to be discussed in this case is a start-up, which aims at setting up the business in India. In addition to that, the business aims to diversify through supplying certain items to be sold online by these companies, making their position in the market and for the clients indispensable. Thus, the appropriate strategies to be used and implemented to launch the business and yield better results is developed through this project. The project will primarily focus on planning and developing a sustainable and suitable strategy for Delivery Care to be a successful name for warehouse management and Logistics Company. In order to do that, it is essential that market research of the locality where it is to be based is to be conducted, along with the research on the background of the country; its culture and economy are to be evaluated and analysed (Grant, Trautrims & Wong 2017). The report focuses on the key aspects of the challenges currently being faced by Delivery Care and the mitigation strategies involved. Additionally, it focuses on the working conditions and the role of various departments involved in the development of the company. 

1.3 Business background

Delivery Care is to be set up its business in New Delhi, India, as it is the capital city of India. The locational advantage may prove beneficial for the company, as many headquarters of companies are located in the capital city. In addition to that, India is known for cheaper labour as compared to many Western and even Eastern countries. Therefore, it is expected that starting up the business in New Delhi may add to the strategic advantage of the firm as well. Though the business has established clients such as Flipkart, Myntra and more, the physical presence in the country may prove to be a better advantage. Delivery Care aims to implement sustainable strategies, not only for effectively launching their business, but also to create a strong client base for the company. They also have various competitors like Go Javas, e-com express, DTDC and many more. 

1.4 Research question(s)

1.4.1 Aims 

The primary aim of this project is to propose effective and appropriate strategies for Delivery Care to develop expansion and operational plan for establishing their business in the Indian market, targeting e-commerce companies.

1.4.2 Objectives

The objectives of this project have been identified as:

To identify the existing challenges faced by the company to set up the business in the Indian market

To evaluate the current market external environmental situation of the country

To set forth effective strategies to develop and expansion of Delivery Care in India

To identify and assess the role of various departments, such as the HR department, marketing department and more in the development of the organisation 

The research questions formulated are:

  1. What are the existing challenges faced by the company to set up the business in the Indian market, and how are they being overcome by Delivery Care?
  2. How is the current market external environmental situation of the country?
  3. What may be established as effective strategies to develop and expansion of Delivery Care in India?
  4. What is the role of various departments, such as the HR department, marketing department and more in the development of the organisation? How are they important?

1.5 Value proposition

The value proposition chiefly explains the key aspects of controlling, automating and improvising the various aspects of warehouse management for the particular clients in question. In addition to that, expansion into the supply chain management, through the supply of products is also considered for future purposes. Delivery Care has started to work as the delivery partner for the Consumer Electronics Department for the existing clients, namely, Flipkart, Myntra and more. 

1.6 Situation analysis/description 

Conducting a situational analysis for the firm may aid in the formulation of adequate strategies for warehouse management as well as catering to the requirements of the clients in the Indian market. It may be stated that conducting a SWOT analysis provides an insight into the strengths and weakness of the company, which may be used for further development of operational plans (Costa et al. 2016). In addition to that, the customers, suppliers, competitors, government as well as legal matters constitute a major part of the situational analysis for the firm. It may be stated that the clients or customers are major e-commerce companies in India, while the suppliers are the companies selling the goods since Delivery Care is chiefly a warehouse management company. The competitors in the Indian market have been identified as DTDC, Gati and more logistics companies. Lastly assessing the legal and governmental implications and compliance with the legislation of India is imperative for Delivery Care.

Current clients

The current clients of an organization are mainly the people who are ordering goods and receiving goods from the receiver. Apart from that, some of the online delivery services are also using Delivery care to deliver the products and services to the consumers. The current clients of the company are Flipkart, Myntra and Snapdeal.  Delivery care is doing business with these companies and provides the delivery service to them. They store the products of the above-mentioned company in their warehouse and deliver it to the consumers. This process benefited both companies. Delivery care gets the recognition through this and also gets money from the companies, whereas the associated companies with the delivery care can provide the products on time to the consumers.

Future clients 

The future clients of the organization are the different national and multinational companies that the company is planning to join and are planning for delivering the goods and services to customers from these new clients in order to expand the business in the new market of India. The new e-commerce companies Delivery Care is planning to join our Shop Clues, Club Factory, Amazon India and many more.  If Delivery cares able to make a deal with these companies, then they could beat their competitors and can gain huge profit with recognition in the market. The plan should be for the delivery care is to provide the quality service at a moderate price so that the companies can get the trust in delivery care.

Target Market

The target market for the organization is to include more people in the Indian continent. Apart from that, the company is building a profile that will help the organization to become the delivery partners of different online services. These contracts will help Delivery care to make a good profit, as well as t, bring a significant change in the market.

2.0 Literature review 

2.1 Use of ERP by Delivery Care to improve the operational functions 

Enterprise Resource Planning (ERP) has been established consists of the effectiveness of various tools and techniques such as the use of effective software, responsible for the systematic and is a well-organised operation in a business (Ross 2016). Figure 1 outlines the key features covered by ERP, which chiefly includes Human Resource management or HRM, financial management, Customer Relationship management, SCM as well as Manufacturing Resource management. There are various ERP software systems available today that can be useful for delivery care in order to manage their entire business operation in a new market of India such as Sage Intacct, Brightpearl, abas ERP, Paragon ERP, Ramco ERP on cloud and many more. Since Delivery Care is a supporting delivery system; thus, the company is not concerned with the aspects of manufacturing. Therefore the company focuses on the other factors of the ERP. As previously mentioned, Delivery Care aims at automating the overall operations; the use of ERP may be particularly beneficial and productive in these kinds of situations or organisations. These various components of the ERP should be properly implemented and used in the business operation of delivery care. The use of ERP system software at work can also help the company to reduce their expenses in the different business operational functions separately as it centralizes all these operational functions of the business management of the company to a single platform. The ERP system also improves the communication as all the necessary important data is available in single software which can be easily accessed by all the members of the business who are entitled to it whenever needed.

Role of ERP in business management

Figure 1: Role of ERP in business management

(Source: Tian & Xu 2015)

According to Nettsträter et al. (2015), ERP effectively helps to manage several business activities at a time along with automating multiple back-office processes involved with the business management of the firm. The integration of the major business management processes which are essential for operating the business successfully is integrated into a single system with the help of the ERP software (Tian & Xu 2015). Therefore, the implementation of ERP in the business management system of DeliveryCare can be quite beneficial for the company for managing the entire management system in a systematic way in the new as well as in the existing markets that the organisation operates its business in. The entire business operation of the company will be much simplified and easy to manage through the implementation of ERP. Moreover, it may be stated that ERP handles the data input as well as the analysis of the data. With the size of the inventory of a delivery system, the associated costs also increase according to the size of the inventory. The ERP system software at work can reduce the necessity of the big inventory sizes as it provides various inventory tracking systems along with different analysts who could help the company to keep track of the products they need to deliver. Various such technological tools as the biometric data system, RFID tags, geofencing and many more provided by the ERP software systems can enable the company to track their product through the entire journey starting from the receiving the packages from the e-commerce companies they are working with to the final point of delivering them to the customers. This is further facilitated by the deployment of the relevant activities involved in the management of the business operation, which is very crucial for the success of the e-commerce companies that the company will be working with as well as for the company itself (Tian & Xu 2015)

2.2 Role of the HR department to improve the operational functions  

According to Chaffey & Ellis-Chadwick (2019), the recruitment, training and deployment of efficient individuals into the fundamental processes of a firm, may be regarded as the prime responsibilities of the HR department. Furthermore, through various aspects of the HR department, operation management may be affected as well. For instance, the up gradation of equipment and software may be effectively managed by efficient recruits of the company and can improve the productivity of the organization (Chaffey & Ellis-Chadwick 2019). Moreover, it is to be taken into account that the HR department is responsible for facilitating effective communications within the organization. Additionally, the different aspects of the training provided by the HR department of the company to the new recruits come directly under the supervision of the HR department itself, which may be a collaboration of the operations facility or department to manage the training of the employees (Clarke et al. 2016). Through the recruitment of the efficient and skilful employees to work and providing them with the necessary training in order to make them efficient for performing their assigned works, the HR department can improve the whole operational functions of DelivryCare.   

HR managers should have to use various frameworks through which they can able to understand the training needs of the company. As the company is engaged in delivering the products to the consumer, employees need to learn a lot of things to fulfil customer demand. In India, the labours are much available and work in low salary. In such a situation, the HR of the company should have to identify the skilled employees for the operation of the companies (Strandberg 2017). Effective training and monitoring could help the employees to develop their skills, and in this sector, proper communicational skills and presentation skills are required. Employees must need to communicate with the consumers politely to maintain the customer, and for that, it is important to provide sufficient training to bring the fluency in the operation of the company.

2.3 Wrong delivery management is helping Delivery Care

Delivery management plays a critical role in the development of a company which aims at the successful operating of the company in the delivery system industry of the target markets. According to Cassidy (2016), it is often observed that the dissatisfaction created among the customers due to the inefficiency of the delivery system, improper handling and demonstrating a lack of time management, may be the cause of the downfall of a delivery company. Hence, using this particular drawback of major organizations, Delivery Care may undertake this important limitation and turn it into a competitive advantage for the firm in the respective markets. 

In India, several issues have been raised already by numerous consumers that they are not getting their products on time, and sometimes they are getting the wrong products. These issues are continuously threatening the sector, and in such situation, delivery care needs to provide o time delivery to grab the market properly and to create the brand value in the competitive market. For this effective strategy should have to be taken (Cassidy 2016). Proper monitoring of the every day delivery list could be beneficial. The company can also message the employees regarding their delivery for the next day so that employees can make their own plan to deliver the products on time. Beside this first of all wrong delivery needs to be prevented by proper checking of the products and Delivery care should have to hire some executive who will take care of this delivery properly. 

2.4Application of theories and frameworks to the situation

There are many theories and framework which can be discussed in this context to gain a practical understanding of the business of the delivery care. Resource-based theory, complexity theory and many more can be used here. Apart from that the framework like BMC, SWOT can also be discussed as a useful framework. SWOT analysis provides an insight into the strong features, as well as the limitations of the organisation, which may be useful for the development of appropriate strategies for the amendment of the same (Cadle et al. 2014). Moreover, a BMC analysis may be conducted for identifying the various aspects of the business. Furthermore, Porter’s five forces analysis may provide an idea of the competitors, as well as their aspects of operations, which may, in turn, provide Delivery Care with the opportunity of implementing a competitive advantage for its clients. Lastly, in order to evaluate the working conditions within the firm, Herzberg's Two-factor theory may be taken into account in terms of the organisation (Alshmemri et al. 2017)

Resource-based theory:

Resourced based theory is one of the significant theory that can be utilized to circulate the resources in an effective manner. This theory completely provides prior information regarding the available resource to the company which they can use to get competitive advantages in the market. Also, it helps in measuring the importance of the resource available by providing information about their value, imitability and many other factors. By utilizing this theory, the management can able to use the resources as per requirement (Alvarez & Barney 2017). Already various companies are enjoying the benefit of applying this theory in their organization. Same as if Delivery care implement this theory, then they could able to manage their resources. Side by side, they could understand the value of resources by measuring through the factors like value, rare, nonsubstitutable and how difficult to imitate.  All these elements of the theory provide a clear insight into the resources and company can also utilize it as per the value of the available resources. 

Complexity theory:

This also a vital theory to improve the strategic management system, and it enables the organization to create a proper environment where the employees can work more freely. Also, by applying this theory, the company can enjoy the employees' engagement and managing the workforce properly (Battiston et al. 2016). Various companies in this sector have also applied this theory to get an effective workforce management process. If the Delivery care implemented this one, then it could enable them to manage the operation of the business as well as they could manage the inefficient workforce way. It is obvious that variety in operation provides various benefits to the organization, and for this complexity theory is much significant for Delivery care to introduce a new system in their operation.

SWOT analysis:

SWOT is an internal analysis that will help to understand the internal aspects and the functionalities of the organization. Based on that, the threats, opportunities for the organization can be derived. This analysis can help the organization to identify and mitigate the threats in a proper way and exploit the opportunity in a strategic way for the expansion of the business. A SWOT analysis will help Delivery Care to understand the threats and the opportunities that are present in the internal functionalities of the organization.

1. Company has already shared its services with big clients like Flipkart, Myntra.
2. Effective service and has its own warehouse.

1. Price of their service could be the weaknesses. They charge a high price for the delivery system, which hinders the business.
1. Have the great opportunity to deal with other clients like Amazon India, Shop clues and more.1. Huge competition in the Indian market could be a threat to delivery care.

Table 1: SWOT analysis of Delivery Care

Source: Created by author

Business canvas model:

Business canvas model is the tool that highlighted the 9elements through which a business can understand their core function within the market and can gain competitive advantages. Business canvas model has been used by various companies, and it will be beneficial for the Delivery care also:

Business Canvas Model

Table 2: Business Canvas Model

Source: Created by author

Challenges faced by logistics companies in the Indian market

There are certain challenges that are faced by logistics companies in the Indian market. Some of these are related to transportation issues. Apart from that tax structure and the warehousing problems are also defined as the issues faced by the logistics companies in India. In most of the logistic companies, there is a shortage of improved technology that eventually increases the operation and the logistics costs for these type of organizations.

Effective strategies to develop an expansion of Delivery Care in India

Some of the development steps can be taken in order to improve the expansion of the delivery care of India. These are included as the improvement of technology in the business. This will make the supply chain operations more flexible and efficient. Apart from that, including the technology on the operations will help to mitigate the cost of transportation and the operations, including the delivery of the goods.

3.0 Research methodology

The research methodology is the process through which the conduction of the research can be done in a proper way. Apart from that, research methodology will help the researcher to conduct the research in a proper step that will deliver the neutral and right outcome. The research methodology that has been taken in this research is descriptive research methodology. This will help the researcher to get into the insights of the different aspects of the research. Apart from that, descriptive research will help to understand the topic in a more clear way. In the research methodology, there are variables (Kumar 2019). There can be two types of variables- dependent and independent.  The dependent variables are related to each other. On the other hand, the independent variables are not related to the factors included in the research.

Data collection:  There is two data collection method. Data are collected in the research in order to understand the relevance of the different aspects of the research.  One of the data collection methods is the primary data collection method. In the primary data collection method, the data and information are collected from the surveys and interviews. These surveys and interviews are conducted by the researchers. There are participants in the interviews and the surveys. The participants are asked some of the closed-ended or open-ended questions. The information that is found from the primary data collection is then analysed in a proper way (Mackey & Gass 2015).  The sorted information will give the proper direction in the research. On the other hand, in the secondary data collection method, data is collected by studying journals, books and many sources.

In this research primary data, collection method is done as the information and data are collected by conducting the survey.

Data Analysis: There are two types of the data analysis method.  Qualitative analysis is based on the analysis of the theories and the information that is collected from the journals and the articles. On the other hand, the quantitative data analysis method is regarding the analysis of the numerical data and statistical data in order to find the result of the result.

In this research, the quantitative data analysis method is followed as the data used for the research are based on the analysis of the collected data through the survey. 30 respondents have been selected for the survey, and they are from the consumer electronics department. 

There are some of the ethical aspects that are needed to be considered during the development of the research. One of the ethical aspects that are needed to be followed by the researcher during the development of the research that no participants will be influenced during the conduction of the research ((Kumar 2019). Apart from that, the proper maintain ace of the information, and the privacy of the information will be maintained by the researcher. Apart from that, the result of the experiments or the research will not be biased by the researcher. Apart from that, all the laws and regulations are needed to be maintained through the proper conduction of the research by the researcher. This will make the research methodology and the technique for the research ethical for the researcher, and the proper result can be obtained from these practices.

4.0 Analysis of results 

1. What is your age?

OptionsPercentageNumber of responsesTotal population
19-25 years33%1030
26-35 years50%15
36-45 years13%4
Above 45 years3%1

Table 3: Age group

Age group

Fig 1: Age group

From the above analysis among the 30 respondent, 33% belongs to the 19-25 years age group, whereas 50% of the respondents are in the age group of 26-35 years. 13% belong to 36-45 years and rest 3% are above 40years of age.

2. What is your gender?

OptionsPercentageNumber of responsesTotal population

Table 4: Gender


Fig 2: Gender

From the table, it has been said that for conducting the survey, 80% male respondents have been selected whereas 20% of respondents are female.

3. How many years have you been working in the industry?

OptionsPercentageNumber of responsesTotal population
Less than a year40%1230
1-2 years50%15
More than 3 years10%3

Table 5: work experience

work experience

Fig 3: work experience

This question has been asked to know the experience of the respondents, and as per the responses, 40% of the respondents have less than one t=year experience, whereas 50% have the experience between 1-2 years. Rest 10% have more than 3years of experience.

4. Do you see any growth in absorption reflecting increment in demand in the sector?

OptionsPercentageNumber of responsesTotal population
Not sure7%2

Table 6: Reflecting increment in demand in the sector

Reflecting increment in demand in the sector

Fig 4: Reflecting increment in demand in the sector

This question has been asked to know the increase in the demand in the sector, and in response, 60% of the respondents highlighted that the demand had been increased to an enormous level, but 33% of the respondents oppose the fact and stated the negative feedback. 7% remain neutral.

5. What do you think is favourable for the logistics companies in the Indian market?

OptionsPercentageNumber of responsesTotal population
Cheap labour50%1530
An adequate supply of resources33%10
Huge demand in the delivery services17%5

Table 7: Favourable for the logistics companies

 Favourable for the logistics companies

Fig 5: Favourable for the logistics companies

In the Indian market, the labour rate is not much high, and due to the huge unemployment people are ready to work in a low salary. There are certain advantages of conducting the business in India, such as low labour cost and the supply of the resources (Chaffey & Ellis-Chadwick, 2019). This question highlighted the few options that could be favourable for the logistics company in the Indian market. 50% of the respondents stated that cheap labour is the main factor that providing the benefit to the logistic company. Whereas 33% revealed that the sufficient resources helping the logistic companies, but 17% said the huge demand in the market is providing the benefit to the companies.

6. What are the challenges that you believe are hampering with the proper functioning of the business?

OptionsPercentageNumber of responsesTotal population
Poor transport infrastructure40%1230
Poor connectivity with the places33%10
Cost of fuel27%8

Table 8: Challenges that you believe are hampering

Challenges that you believe are hampering

Fig 6: Challenges that you believe are hampering

This question has been asked to show the challenges that are hindering the business, and in response, 40% said that transportation is not much good India. Huge jam in the road, lack of proper infrastructure is continuously hindering the growth.33% highlighted that lack of proper connection with the different places is creating issues whereas 27% revealed the high fuel cost in India.

7. Do you believe gaining the trust of the customers is an efficient way to start a business?

OptionsPercentageNumber of responsesTotal population

Table 9: Gaining the trust of the customers

Gaining the trust of the customers

Fig 7: Gaining the trust of the customers

Among the 30 respondents, 73% of the respondents highlighted that gaining the trust of the customer is the most beneficial one for the company to start their business in the Indian market. Whereas 10% is not much agreed with that fact and 17% are not sure of the fact.

8. How could a company be able to gain trust from its customers?

OptionsPercentageNumber of responsesTotal population
Making good customer relations40%1230
Delivering quality services33%10
Handling customer issues efficiently27%8

Table 10: How could a company be able to gain trust

How could a company be able to gain trust

Fig 8: How could a company be able to gain trust

This question has been asked to know the way of gaining trust in the market. Among the 30 respondents, 40% revealed that creating the effective relationship with the consumers will provide the benefit to the company and can help in gaining the trust whereas 33% stated that delivering quality products will help them to gain the trust. 27% of the respondents revealed that handling customer issues and solving it will help to gain trust in the customer.

9. What recommendation would you present for a new company planning to launch in India?

OptionsPercentageNumber of responsesTotal population
Formulating innovation strategies17%530
Maintaining ethical standards27%8
Maintaining punctuality in delivering services23%7
Making good customer relations33%10

Table 11: Recommendation


Fig 9: Recommendation

This question is formulated to provide the recommendation to the delivery care, and in response, 17% stated that proper strategy would help the company to gain more profit whereas 27% of the respondents revealed that maintaining ethical issues. 23% said that on-time delivery would help the company to get the extra benefit and 33% revealed that if the company is able to make the proper relationship with the consumer, then it will be futile for them.

10. Do you believe if efficient strategies are followed, the company could be able to remain sustainable in the market?

OptionsPercentageNumber of responsesTotal population
Not sure27%8

Table 12: Viability of the effective strategy

Viability of the effective strategy

Fig 10: Viability of the effective strategy

From the above table, it can be that 40% respondent response positively in this question and said that the company could get the benefit if they follow the effective strategies but 10% response negatively. 27% of the respondents are not sure about the fact, and 23% are not able to answer properly. 

5.0 Strategy/recommendations

There are certain strategies and recommendations for Delivery care for the proper development of the business. In order to understand the business situation and the condition, the cost-benefit analysis can be conducted in a proper way.  At the first step, brainstorming of the benefits and the respective costs for the benefits can be done. In this brainstorming process, all the stakeholders of the organizations are needed to participate. The identification of the functionalities those can be beneficial for the organization is needed to be understood. After that, the monetary value of the cost is needed to be assigned. This will help in making the budget for the total implementation.

After assigning the monetary value of the cost, the value of the benefits is needed to be implemented in terms of the business value. In this case, Delivery care can map the monetary cost into the business value of the benefits. The last stage in this analysis will consist of the comparison between the cost and the benefits.

It is recommended for the delivery care to measure the benefits in terms of cost. The measurement of the benefits is needed to be equal to the cost. In this way, the expansion of the business can be done strategically.

NPV analysis:

 NPV analysis for the business

Table 13: NPV analysis for the business

Source: Created by author

6.0 Recommendation: Business Plan 

The business plan of the service company must focus on these recommendations:

  • The industry overview and the feasibility of the business must be considered before the company is formed. The probability of the success of the company in the area of its launch should be done along with risk analysis, SWOT analysis for true market analysis.
  • The efficiency of the quality service and the cost-effectiveness is also another aspect which must be considered by the company as there are several companies offering the courier services and the addition of another must not necessarily reflect a difference which the company intends to do (Hayes 2018).

Gantt chart

Proposed ActivitiesWeeks
Selection of the research topic and objectives setup

Research methodology selection

Proposal approval

Literature Review

Questionnaire set setup

Collection of data

Primary data collection

Data Analysis

Interpretation of the data


Final submission

Table 14: Gant chart for the project

Source: Created by author

7.0 Risks Assessment and Strategies for Delivery Care to establish in the Indian market

The Indian market is highly volatile, and so, a clear understanding of the consumers is necessarily establishing a deep connection to the customers and base for the company. The risk assessment should consider the variability of the market such as consumer trends, inclinations, preferences etc. to deliver a unique experience and establish the business as a viable alternative in a short span of time. The strategies used should be timely delivery as most of the Indian market is very insensitive about time, and thus, the deliveries need to be time consistent.

Various risks that are related to the project have been described below:

RiskDescriptionRangeImpactMitigating Plan
Managerial risk If the delivery of the products was not done within time.HighThe main operation of the Delivery care is to deliver the products, and if they were not able to do it, then it could hamper their business deal and brand image. Proper monitoring of the regular delivery list should be commenced so that not products will be missed for delivering. 
Financial RiskIf the cost exceeded beyond the planning, then it could be a huge risk. HighFinancial risk could lead the company towards failure.Troper strategy should be made, and systematic allocation of the money for each activity within the plan should be done. 

Table 15: Risk analysis

Source: Created by author

8.0 Implementation Strategy 

Implementation Challenges

The volatility of the market viability is a better g challenge for a new entrant in this sector. The acceptability of the newly adopted strategies is also another potential problem for the company, and so the company needs to formulate a strategy where all the employees are somehow involved in the decision-making process. The ethical practices of the delivery industry are also very low, which may pose a significant challenge to change. The delivery partners are not always focused on their job and take their work very lightly which is evidence of the lack of commitment which can be a challenge for the company to overcome (Tyndall et al. 2019). 


The staffing of the individuals needs to be very actively looking for dynamic individuals who are sharing the aims and objectives of the company, and thus, the company and the professional can grow towards their intended destinations. The Human Resource department must adhere to a strict employment policy uniformly. The ethics and the ethical practices which the company intends to cultivate in its employees must also be enforced by the HR department. The staffs need to be experienced in the industry trends so that they can give impactful insights into the daily handling of business. They could be trained and skilled in the additional requirements of the company if required.

Implementation Schedule

The implementation schedule of the strategies can be as follows:

Unfreeze: First, the need for understanding the problems or change is required. So, the recognition of the need for change is the first step of the implementation schedule.

Change: The next step of the implementation schedule requires the measures taken to ensure the required change is taking place. This change will have to conform to the required results.

Refreeze: The adoption of the required strategies must be sustained by the company for continued development, and thus, the strategies inculcated must be refrozen to guarantee a long survival of the adopted methods (Iyer et al. 2016).

Change Management Approaches

The McKinsey 7 s model can serve as a change management approaches:

Strategy: An effective and applicable strategy needs to be adopted after deliberations and considerations to get the desired result. The procedural implementation needs are formulated in this stage.

Structure: The step by step plan is laid out in this stage. The hierarchical order of the events or tasks to be performed is determined and arranged.

System: This step describes how the tasks need to be performed to attain the intended goals and objectives of the company. The right system is necessary for the efficient and timely completion of the task. 

Shared Values: The basic principles of operation adopted by the company influences the attitude and inclinations of the employees too. So, they must share a vested interest in each other.

Style: The manner of acceptance of the change and the leadership is called style which is required to control the employee sentiments.

Staff: The workforce of the company is the most valuable asset for the company, and they are known as staffs, who actually do the bulk of the work for the company.

Skill: Necessary skills are required by the employees for the completion of the tasks in time and of the required or intended standard.


The discussion is regarding the implementation of the business and warehousing plan for Delivery care. This organization is in the logistics business and is currently operating in the Indian market. Regarding this, it can be said that the implementation of the proper plan will help the organization to expand the business in a proper way. Apart from that, the research has been done in this context that clearly indicates that there is a need for proper planning in order to hold the proper position in the market. Apart from that, there is a need for Delivery care is needed to take care of the challenges and the constraints that can be faced during the operation. Through the application of the recommended strategy, the organization can expand the business in the Indian market.