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AN ANALYSIS OF THE EFFECTIVENESS OF BRAND LOYALTY ON CUSTOMER RETENTION: A CASE STUDY OF PRIMARK UK

Dissertation structureAbstractThis is the summary of the research paper. You need to develop a concise and a precise abstract covering the following:•Your research purpose•The benefits and implications of your research•The...

Marketing Essentials of EE Limited

1.1 IntroductionThis unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the...

Marketing functions and essential elements

College: Mont Rose College of Management and ScienceCode: NSAB519B2Introduction:LO1P1 Explaining the key responsibilities and roles of marketing function of an organization of choiceP2 Explanation of how the key roles and...

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